Affinity Global Advertising - Vice President - Backend Architecture

About the job :

About Affinity :

Affinity is pioneering new frontiers in AdTech by building privacy-first advertising infrastructure that helps publishers maximize monetization and enables advertisers to reach the right audiences beyond walled gardens.

Operating across 10+ markets in Asia, the US, and Europe, with a team of 500+ professionals, Affinity continues to innovate at scale in the global AdTech ecosystem.

Role : VP Technology

Location : Mumbai (Malad)

Role Overview :

This role requires deep experience in DSP/DMP ecosystems, high-scale, low-latency systems, and data-driven advertising platforms, while leading engineering teams to deliver reliable, performant, and future-ready products.

Key Responsibilities :

Technology Leadership & Strategy :

- Drive architectural decisions for DSP, DMP, tracking, attribution, and optimization platforms.

- Ensure platforms are built for scale, performance, security, and high availability.

Engineering & Platform Ownership :

- Oversee backend and platform engineering using Java, Python, PHP, and modern frameworks.

- Champion cloud-native architecture on GCP, including scalability, cost optimization, and

reliability.

- Establish best practices for system design, code quality, CI/CD, observability, and incident management.

AdTech & Data Systems :

- Partner closely with Product and Data teams on AI/ML initiatives (optimization, fraud detection, targeting, performance prediction).

- Ensure strong data pipelines and real-time analytics for decision-making.

People & Cross-Functional Leadership :

- Work closely with Product, Business, Sales, and Operations to translate business goals into

scalable technology solutions.

- Act as a senior stakeholder in executive discussions and technology-driven decision-making.

Required Skills :

- Strong background in AdTech / MarTech, preferably with hands-on exposure to DSP, DMP, or

Affiliate Advertising platforms.

- Proven experience building low-latency, high-scale applications.

- Deep expertise in Java and Python; working knowledge of PHP is a plus.

- Experience with cloud platforms (GCP preferred) and distributed systems.

- Solid understanding of system architecture, APIs, databases, caching, messaging, and

performance tuning