Adobe Target Developer

Job Title : Adobe Target Developer

Client Location : Gurugram / Bangalore

Experience Required : 5+ Years (Relevant in Adobe Target)

Joining Date : On or before 13th August

Work Mode : Hybrid (Must be available for Face-to-Face discussions)

Note : Only candidates currently residing in Gurugram or Bangalore and available for immediate joining will be considered

Job Description :

We are seeking a skilled and experienced Adobe Target Developer to join our digital marketing and personalization team. The ideal candidate will have extensive hands-on experience working with Adobe Target and associated Adobe Experience Cloud tools.

Key Responsibilities :

- Implement and manage A/B testing, multivariate testing, and personalization campaigns using Adobe Target.

- Integrate Adobe Target with Adobe Analytics and Adobe Launch to deliver optimized user experiences.

- Collaborate with marketing, product, and analytics teams to define and execute testing strategies.

- Build and maintain audience segments and experiences based on business needs.

- Troubleshoot and resolve implementation issues related to Adobe Target and related tools.

- Monitor performance metrics and provide actionable insights and recommendations.

Required Skills :

- Expertise in Adobe Target (A/B testing, XT, Auto-Target, Recommendations).

- Strong knowledge of Adobe Launch for tag management and deployment.

- Hands-on experience in Adobe Analytics for tracking and reporting performance of Target activities.

- Solid understanding of JavaScript, HTML, and CSS for front-end tag manipulation and implementation.

- Familiarity with Single Page Applications (SPA) and asynchronous content loading.

- Experience in debugging tools like Chrome DevTools, Charles Proxy, etc.

- Strong analytical, problem-solving, and communication skills.

Nice to Have :

- Adobe Certified Expert Adobe Target or Adobe Analytics.

- Experience working in Agile environments.

- Prior experience in retail, e-commerce, or high-traffic B2C domains.

- Solid understanding of JavaScript, HTML, and CSS for front-end tag manipulation and implementation.

- Familiarity with Single Page Applications (SPA) and asynchronous content loading.

- Experience in debugging tools like Chrome DevTools, Charles Proxy, etc.

- Strong analytical, problem-solving, and communication skills.