Key Responsibilities :

- Conduct discovery workshops to understand personalization goals, user journeys, and business objectives.

- Design and implement optimization roadmaps aligning business goals with Adobe Target capabilities.

- Recommend and design new personalization and optimization use cases, defining success metrics and KPIs.

- Plan, configure, and execute Adobe Target activities including A/B testing, MVT, and Experience Targeting (XT).

- Perform analysis, reporting, and insights generation from campaign results to drive continuous improvement.

- Collaborate with business users to enable adoption of best practices for Adobe Target.

- Create wireframes, test designs, and implementation plans for personalization activities.

Skills & Qualifications :

- 5+ years of experience as a Business Consultant with hands-on Adobe Target expertise.

- Proficiency in Adobe Target features : Form-Based Experience Composer, Visual Experience Composer (VEC), A/B Testing, MVT, XT, Audience setup, and Activity QA.

- Understanding of HTML, JavaScript, and CSS concepts.

- Strong analytical mindset with knowledge of statistical concepts and data analysis.

- Experience defining KPIs and success metrics for personalization campaigns.

- Familiarity with personalization and optimization use cases in industries such as Retail, BFSI, or Manufacturing.

- Excellent communication and client interaction skills.

- Ability to analyze complex personalization challenges and propose data-driven solutions.

Preferred Qualifications :

- Experience with Adobe Experience Cloud ecosystem (Adobe Analytics, AEP, Target integration).

- Prior consulting experience in digital personalization or MarTech domains.

- Proven track record of delivering measurable business outcomes using Adobe Target.