Certificate - Adobe Marketo Engage Business Practitioner

Education - B-tech, BCA, MCA (IT)

Skill Sets :

- Rest/SOAP APIs

- HTML, CSS, Java Script

- Email Production

- Marketing Automation

- Campaign Management

- CRM Integration

- Data Analytics

- Velocity Scripts

- Lead Nurturing

- Marketing Analytics

- SQL

- Design Studio

- Problem Solving

- Presentation

- Marketo Integration

- Integrate Marketo with Salesforce and AEM Using Rest APIs, SOAP APIs, and other Custom Integration methods.

- Develop and maintain Marketo Workflows, smart campaign, and automation scripts to support sales and marketing process.

- Configure Marketo lead management and engagement platform to support lead scoring, lead routing and email marketing campaigns.

- Develop custom object, webhooks, velocity scripts, domain configuration.

- Configuration, Troubleshooting & Reporting

- Troubleshoot complex issues related to Marketo integrations, data synchronization and workflow automation.

- Analyze and resolve data inconsistencies and error using Salesforce and Marketo debug logs, API calls and data validation tools.

- Collaborate sales and marketing to investigate and resolve issue related to marketing and sales.

- Analyze database growth, engagement trends, and data hygiene metrics.

- Collaboration, Leadership

- Collaborate with cross functional teams to understand business requirements and develop solutions.

- Provide technical guidance and oversights to juniors and consult on Salesforce and Marketo development projects.

- Database Management, Segmentation & Designing

- Own the Marketo database, ensuring data integrity, completeness, and compliance with data privacy regulations.

- Monitor and improve database health including duplication standardization, and enrichment process.

- Build and maintain smart list, segmentation strategies, and dynamic content based on user behavior, lifecycles stages, and person data.

- Email template and landing page designing from the scratch and device responses.