Role Purpose :

Lead the current-state and future-state architecture for Adobe data, activation, journey orchestration, analytics, measurement, and reporting capabilities required for the Adobe migration program.

This role will serve as the primary architecture lead for Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) and will be responsible for defining:

- The migration approach

- KPI and measurement framework

- Reporting and dashboard architecture

- Validation strategy across Adobe data and activation workstreams

Important :

This is not a generic Data Engineer role. It is a senior architecture, migration planning, and measurement-design role requiring deep Adobe data and activation expertise.

Mandatory Adobe Product Skills :

Candidate must have strong architecture or lead consulting experience in at least 5 of the following 7 Adobe products/capabilities:

- Adobe Experience Platform (AEP)

- Adobe Real-Time Customer Data Platform (RT-CDP)

- Adobe Journey Optimizer (AJO)

- Adobe Customer Journey Analytics (CJA)

- Adobe Experience Platform Web SDK

- Adobe Tags / Adobe Launch

- Adobe Datastreams / Edge Network

Good-to-Have Adobe Product Skills :

- Adobe Target

- Adobe Analytics

- Adobe Audience Manager

- Adobe Assurance

- Adobe Event Forwarding / Server-side tracking

- Adobe Identity Service, Profile, Schema, and XDM data model design

- Understanding of consent and governance implementation within the Adobe ecosystem

Minimum Expectation

- Strong expertise in minimum 5 of 7 mandatory Adobe products/capabilities

- Ability to independently lead AJO, CJA, data, activation, and measurement architecture discussions

- Strong understanding of KPI design, measurement models, reporting architecture, and dashboard enablement

- Ability to connect Adobe data stack decisions with enterprise integration, governance, and delivery implications

Core Responsibilities

- Assess the current-state data, tracking, activation, reporting, and analytics ecosystem

- Work with Lilly SMEs to understand :

1. Data flows and sources

2. Reporting and measurement needs

3. Customer data dependencies

4. Governance and compliance constraints

5. Existing analytics and KPI practices

- Define future-state architecture for :

1. AEP

2. RT-CDP

3. AJO

4. CJA

5. Web SDK

6. Tags / Launch

7. Datastreams and Edge Network

- Lead architecture and design ownership for AJO and CJA use cases

- Define KPI framework, measurement model, and success metrics

- Support CJA-based reporting and dashboard enablement

- Shape migration roadmap and sequencing for data, activation, analytics, and measurement workstreams

- Define validation strategy for :

1. Tracking and data capture

2. Profiles and identities

3. Audiences and journeys

4. Dashboards and analytics outcomes

- Identify architecture risks, assumptions, dependencies, and readiness requirements

- Support leadership walkthroughs and technical trade-off discussions

- Provide execution-ready architecture guidance to implementation teams

- Ensure alignment with Lilly enterprise ecosystem, governance, and compliance expectations

Deliverables Expected :

- Current-state data, activation, and reporting assessment

- Future-state Adobe data and activation architecture

- Migration roadmap for data, activation, analytics, and measurement workstreams

- KPI and measurement framework

- Reporting and dashboard architecture inputs (CJA-focused)

- Validation strategy and readiness inputs

- Architecture decision log

- Dependency and risk register

- Execution handoff documentation for implementation teams

Experience Required :

- 8+ years of experience in Adobe data, activation, analytics, or martech architecture / consulting

- Demonstrated experience in :

1. CDP implementations

2. Journey orchestration

3. Analytics and measurement transformation programs

- Strong experience across:

1. Architecture design

2. Migration planning

3. KPI framework definition

4. Validation strategy

- Experience working in regulated enterprise environments preferred

- Multi-market / multi-country program experience preferred

Success Profile for This Role (3-6 Months) :

- AJO and CJA architectures adopted as the program baseline

- Clear KPI and measurement framework driving reporting consistency

- Migration roadmap actively guiding build and validation sequencing

- Reduced rework due to early validation and governance clarity

- High confidence in tracking accuracy, journey outcomes, and analytics readiness

Why Lilly?

At Lilly, data and digital platforms directly enable better health outcomes worldwide.

This role plays a critical part in shaping enterprise-grade customer data and measurement capabilities that are scalable, compliant, and insight-driven