Experience : 5 to 10 Years

Location : Chennai

Job Description :

We are looking for a hands-on Adobe Analytics & Tealium Implementation Engineer with strong experience in digital analytics implementation, tag management, and web/mobile tracking.

The candidate must have expertise in Adobe Analytics and Tealium implementation and should be capable of independently designing, implementing, validating, and troubleshooting analytics solutions.

Mandatory Skills :

- Adobe Analytics (Implementation)

- Tealium iQ (Mandatory)

- Adobe Launch (Adobe Tags)

- JavaScript

- HTML/CSS

- Data Layer implementation

- eVars, Props & Events configuration

- Adobe Experience Cloud Debugger

- Omnibug / Browser Developer Tools

- Tag Management

- Analytics QA & Validation

Preferred Skills:

- Tealium EventStream

- Tealium AudienceStream

- Adobe Experience Platform (AEP)

- Adobe Web SDK

- Server-Side Tracking

- Adobe Target

- Google Analytics 4 (GA4)

- REST APIs

- SQL

Roles & Responsibilities:

- Implement Adobe Analytics tracking for web and mobile applications.

- Configure and maintain Tealium iQ for tag deployment and management.

- Design and implement Data Layer specifications.

- Configure Adobe Analytics eVars, Props, Events, and custom tracking.

- Develop and maintain JavaScript-based tracking solutions.

- Validate analytics implementation using Adobe Experience Cloud Debugger, Omnibug, and browser developer tools.

- Troubleshoot tracking issues and ensure accurate data collection.

- Collaborate with product, development, and QA teams for new feature tracking.

- Support Adobe Launch and Tealium enhancements and migrations.

- Ensure analytics implementations follow governance and best practices.