Adobe Analytics & Tealium Specialist

Job Description :

We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium AudienceStream. The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.

Key Responsibilities :

- Implement and manage Adobe Analytics tracking using tags and data layers

- Configure and maintain Tealium iQ Tag Management System (TMS)

- Work on AudienceStream CDP for audience segmentation and data activation

- Define and validate tracking requirements, events, and variables (eVars, props)

- Collaborate with developers to implement data layer and tracking solutions

- Debug and troubleshoot analytics/tagging issues using tools like browser dev tools

- Ensure data accuracy, consistency, and governance

- Create dashboards and reports for business stakeholders

- Support A/B testing and personalization initiatives

Required Skills :

- Strong experience in Adobe Analytics implementation

- Hands-on experience with Tealium iQ / AudienceStream

- Knowledge of JavaScript, HTML, CSS

- Experience with tag management, data layers, and tracking frameworks

- Familiarity with debugging tools (Adobe Experience Cloud Debugger, browser console)

Good to Have :

- Experience with Adobe Experience Platform (AEP) or Adobe Launch

- Exposure to other analytics tools like Google Analytics

- Understanding of CDP and customer journey analytics