The Role :

- Lead technical discussions and solution design sessions with Marketing, Sales, and internal teams.

- Design and implement Account Engagement solutions, including lead lifecycle management, scoring & grading models, and nurture journeys using Engagement Studio.

- Develop and configure both out-of-the-box and custom Account Engagement features such as automation rules, dynamic lists, email templates, and landing pages.

- Collaborate with project managers, business analysts, and cross-functional teams to ensure successful delivery of marketing automation initiatives.

- Provide technical guidance and mentorship to junior developers and marketing operations team members.

- Troubleshoot and resolve issues related to campaign execution, data sync, and automation processes.

- Perform quality reviews of configurations, assets, and campaigns to ensure adherence to best practices.

- Stay updated with Salesforce Account Engagement releases and marketing automation trends.

- Contribute to technology architecture and marketing automation strategy.

About You :

To be considered for this role it is envisaged you will possess the following attributes :

Required Qualifications and Background :

- Overall, 6+ years of Salesforce implementation experience with exposure to marketing automation

- Minimum of 5 years of experience working with Salesforce Account Engagement (Pardot) or similar marketing automation platforms

- Minimum of 2 years of experience in web technologies (HTML, CSS, basic JavaScript) for email and landing page development

- Minimum of 5 years of experience working in Agile methodologies (user stories, sprint cycles, backlog management)

- Experience with data management, segmentation, and campaign lifecycle management

- Strong understanding of Salesforce and Account Engagement integration, connectors, and data synchronization

- Experience with Azure DevOps or similar CI/CD tools is a plus

- Strong knowledge of marketing automation best practices, email deliverability, and campaign performance optimization

- Experience working in enterprise environments involving release management, version control, and governance

- Excellent communication and stakeholder management skills, with the ability to work collaboratively and guide teams

- Certifications such as Salesforce Pardot Specialist / Pardot Consultant / Platform Developer I are desirable

Knowledge Preferred :

The candidate should have 5-8 years of experience in Salesforce implementations with a strong focus on Account Engagement (Pardot)/Marketing Automation/CRM solutions.

- Strong experience in HTML/CSS for email templates and landing pages, with working knowledge of Salesforce platform (Flows, Apex as needed)

- Experience implementing integration solutions between Account Engagement and Salesforce CRM, as well as external systems (e.g., Zapier or APIs)

- Experience with CI/CD and deployment processes in Salesforce environments