Key Responsibilities :

- Collaborate with cross-functional teams such as business, marketing, product, and data science teams to identify and define personalization opportunities.

- Conduct discovery sessions and act as technical consultant, translating client requirements into actionable solutions and create technical documentation, solution architecture diagrams, and implementation roadmaps

- Develop and implement personalization strategies, data-driven campaigns, and customer journeys within Salesforce Marketing Cloud Personalization

- Integrate Salesforce Marketing Cloud Personalization with external systems and data sources for real-time customer insights.

- Configure and validate campaigns on websites and apps through MCP, manage catalog changes, implement site mapping and provide consultation to apps development team on MCP Mobile SDK integration.

- Provide technical support and training for end users, for managing, tracking, executing and customizing MCP campaigns.Looking for a consultant to drive real-time personalization using Salesforce Marketing Cloud Personalization (MCP).

Technical Integration & Analytics :

- Develop and maintain integrations between MCP and brand websites and apps via Web and Mobile SDKs, data imports, out of the box connectors and APIs.

- Design data integration strategies ensuring seamless data flow across marketing technology stack.

Design and setup MCP catalogs :

- Configure campaigns on the brand websites and apps using personalization features, real-time decisioning, dynamic content blocks and Einstein recipes, for email, web and mobile experiences.

- Customize web templates using HTML, CSS, and Javascript.

- Create advanced audience segmentation using behavioural and transactional data.

- Analyze campaign performance metrics and provide actionable optimization insights

Required Skills & Qualifications :

- Hands-on experience in implementing and configuring Salesforce Marketing Cloud personalization solutions, specifically, integrating MCP with E-Commerce websites

- Strong hands-on experience creating sitemaps in MCP

- Proficiency in Javascript/JQuery, HTML, CSS

- Strong understanding of API integrations and data management

- Knowledge of data-driven marketing concepts, A/B testing, and digital marketing best practices.

- Hands on experience working on Salesforce Data Cloud.