We are seeking a highly creative and customer-centric UX Designer to craft world-class digital experiences across gaming and sports betting platforms serving global audiences.

This role demands strong customer journey expertise, behavioral design capability, and deep understanding of high-engagement consumer ecosystems.

Key Responsibilities :

- Design intuitive, engaging, and conversion-focused customer experiences across web and mobile platforms

- Drive UX strategy across registration, onboarding, wallet, betting journey, gameplay, promotions, loyalty, and retention ecosystems

- Build seamless end-to-end customer journeys with strong focus on usability, accessibility, engagement, and conversion optimization

- Conduct user research, competitor analysis, customer interviews, usability testing, and behavioral analysis

- Develop wireframes, prototypes, interaction models, customer flows, journey maps, and design systems

- Collaborate closely with Product, Engineering, CRM, Analytics, Marketing, and Customer Experience teams

- Identify customer pain points and optimize user journeys through data-driven design decisions

- Design high-performance experiences for fast-moving, high-volume global digital platforms

- Support experimentation initiatives including A/B testing and UX optimization programs

- Ensure consistency across platforms while balancing business goals and customer expectations

- Bring innovative thinking into gaming, sportsbook, live betting, and engagement experiences

Ideal Experience :

- 5 to 10 years of UX Design experience within Gaming, Sports Betting, Fantasy Sports, FinTech, E-commerce, Streaming, Super Apps, or digital consumer platforms

- Strong experience designing customer journeys for onboarding, registration, payments, transactions, engagement, retention, and loyalty ecosystems

- Expertise in interaction design, information architecture, usability principles, and behavioral design

- Strong proficiency in Figma, Adobe XD, Sketch, prototyping tools, and design systems

- Experience working in Agile product and engineering environments

- Exposure to mobile-first and high-scale global consumer products

- Strong portfolio showcasing impactful UX outcomes and measurable business impact

Key Competencies :

- Strong customer empathy and user-centered design thinking

- Exceptional visual storytelling and communication capability

- Ability to simplify complex customer journeys

- Strong analytical and problem-solving orientation

- Innovation mindset with attention to detail

- High collaboration capability across global teams

- Strong understanding of consumer behavior and engagement patterns

- Passion for sports, gaming, entertainment, and digital experiences

Preferred backgrounds :

Candidates with outstanding UX portfolios and innovation track record from leading organizations such as Entain, bet365, Flutter Entertainment, BetMGM, DraftKings, FanDuel, LeoVegas, Sportsbet, high-scale gaming platforms, digital entertainment companies, or global B2C product ecosystems will be highly preferred.