Job Description: Salesforce Marketing Cloud (SFMC) Developer

Position: SFMC Developer

Experience: 4 to 5 Years

Employment Type: Full-Time

Work Mode: Remote (Open to occasional client visits in Bangalore & Delhi)

Availability: Immediate to 15 Days

Shift Time: 12 pm to 9 pm IST

Position Overview

We are looking for a Salesforce Marketing Cloud (SFMC) Developer with 1-2 years of hands on experience in building and managing scalable, data-driven marketing automation solutions.

The ideal candidate will have experience in journey orchestration, email automation, data segmentation, and cross-channel campaign execution, and will work closely with internal teams and global clients to deliver high-impact marketing solutions.

Key Responsibilities :

- Design and develop Journey Builder workflows for omnichannel campaigns (Email, SMS, WhatsApp, Mobile Push).

- Configure and manage Automation Studio processes for data imports, segmentation, and scheduled automations.

- Develop and maintain AMP script and SSJS for dynamic personalization and advanced data manipulation.

- Manage Contact Builder data models, relationships, and Data Extensions for unified customer views.

- Build and deploy Email templates using Content Builder with Dynamic Content Blocks and A/B testing.

- Create and optimize SQL Query Activities for audience segmentation and data processing.

- Implement and support Mobile Push and WhatsApp campaigns via Marketing Cloud Connect.

- Configure and optimize Einstein features such as Email Scoring, Send Time Optimization, and Content Selection.

- Monitor campaign performance and collaborate with stakeholders to improve engagement metrics.

- Troubleshoot campaign, data, and automation-related issues in SFMC.

Required Qualifications :

- 1-2 years of hands-on experience with Salesforce Marketing Cloud.

- Experience in email marketing lifecycle management and automation.

- Strong proficiency in SQL for data extraction, segmentation, and transformations.

- Working knowledge of AMPscript, SSJS, and HTML/CSS for email development.

- Experience with Content Builder, Journey Builder, Automation Studio, and Contact Builder.

- Familiarity with Marketing Cloud Connect and cross-channel implementations.

- Ability to analyze campaign performance and derive actionable insights.\

Technical Skills :

SFMC Core Modules :

- Journey Builder, Automation Studio, Contact Builder

Development & Scripting :

- AMP script, SSJS, HTML/CSS, Responsive Email Design

Data Management :

- SQL Queries, Data Extensions, Data Relationships

Channels :

- Email, Mobile Push, SMS, WhatsApp (Business API)

Analytics & Optimization :

- Einstein Email Insights, Send Time Optimization

Tools :

- Content Builder, Query Studio, Import Activities

Professional Skills :

- Strong problem-solving and analytical abilities

- Excellent verbal and written communication (client-facing role)

- Ability to work independently in a remote/hybrid environment

- Experience working in Agile/Scrum teams

- Strong attention to detail and ownership mindset

Company Overview :

MetroMax Group is a global organization specializing in the logistics domain, delivering BPO and IT services to clients worldwide through MetroMax Solutions.

- Headquarters in Atlanta (USA) with offices in Bangalore and Jaipur (India)

- 500+ professionals across global locations

- India center serves as the back-office for US operations

- Achieved 417% growth in workforce in the last year

- Certified by ISO 9001, ISO 27001, NASSCOM, TiE, and Great Place to Work

- Operating successfully for 5+ years