Snapmint - Product Analyst

Description :

Responsibilities :

- Analyse user behaviour across the product to identify friction points and opportunities

- Own user segmentation frameworks to power targeting, personalization, and lifecycle interventions

- Identify key growth and retention drivers through behavioural, transactional, and campaign data

- Collaborate with Product and CRM teams to ideate, design, and iterate on experiments including nudges, loyalty programs, and incentive strategies

- Design and evaluate A/B tests and other experimentation frameworks

- Support product decision-making through funnel analysis, usage metrics, and feature adoption studies

- Build dashboards and reporting tools to track product usage, engagement, and campaign performance

Qualifications :

- 1 to 3 years of experience in analytics roles at tech-first companies or startups

- Strong proficiency in SQL and Python must-have for data exploration, modelling, and automation

- Hands-on experience with product analytics, segmentation, campaign measurement, and user lifecycle modelling

- Strong analytical thinking and the ability to translate data into actionable insights

- Excellent communication and storytelling skills to influence cross-functional teams

Good to have :

- Exposure to CRM tools, loyalty engines, or gamification mechanics

- Experience with tools like Mixpanel, Amplitude, PostHog, or similar

- Experience collaborating with product, marketing, and credit/finance teams

- Familiarity with BI tools like Tableau, Looker Studio, Power BI, or similar