- 4+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud.

- Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and Javascript.

- Strong knowledge of the Salesforce platform and its data model.

- Strong knowledge of AMPScript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from MobilePush.

- Proven working experience using various marketing cloud components : Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder.

- Knowledge of Marketing Cloud Best Practices.

- Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.

- Create and manage SFMC Cloud Pages and use audience builder data in journeys.

- Design, develop and debug custom solutions.

- Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.

- Create data extensions using SQL scripts by analysing the campaign requirements.

- Provide ROI details to various stake holders.

- Participate in day to day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

Education :

- Bachelors degree in IT/Computer applications or equivalent degree.

- Certifications on Salesforce Marketing Cloud.

- In-depth knowledge on Data Privacy guidelines of various regions.