Title : SEO Expert

Experience : 3 to 6 years

Location : Bangalore

Must Have :

- Google Analytics

- SEO

- On-Page SEO

- Technical SEO

Job Description :

Were seeking a highly experienced and driven SEO expert who will own, execute, and evolve the SEO strategies across three dynamic brands. Youll be responsible for everything from keyword research and on-page optimization to technical audits, linkbuilding, local SEO, and performance tracking. You should be data-driven, hands-on, and results-oriented, with a knack for identifying organic growth opportunities and executing SEO campaigns that drive traffic, leads, and brand visibility.

Key Responsibilities :

1. Strategy & Planning :

- Develop and implement comprehensive SEO strategies for each brand tailored to their industry and target audience.

- Align SEO goals with marketing, sales, and content teams to ensure crossfunctional impact.

- Define KPIs and success metrics across platforms (blogs, landing pages, events, courses, etc.).

2. Keyword Research & Content SEO :

- Conduct in-depth keyword research using tools like SEMrush, Ahrefs, Google Keyword Planner, etc.

- Work closely with the content team to guide blog, video, podcast, and product page content strategy.

- Optimize existing content, identify content gaps, and develop new content recommendations for SERP dominance.

- Implement schema markup and rich snippet strategies where needed.

3. On-Page SEO :

- Perform site-wide audits and improve on-page elements : Title tags, meta descriptions, headings, internal linking, and URL structure.

- Optimize page load speed, mobile responsiveness, and user experience.

- Ensure SEO best practices are followed in page structure, HTML tags, and image optimization.

4. Technical SEO :

- Audit and optimize site architecture, crawlability, indexation, and XML sitemaps.

- Manage robots.txt and resolve crawl errors, redirects, broken links, and duplicate content issues.

- Liaise with developers to implement necessary technical fixes and improvements.

- Monitor Core Web Vitals and improve Lighthouse performance metrics.

5. Off-Page SEO & Link Building :

- Devise a strong backlink acquisition strategy using white-hat methods.

- Build relationships with bloggers, journalists, and industry websites for guest posting and link opportunities.

- Monitor backlink profile using tools like Ahrefs or Majestic and disavow toxic links.

6. Local SEO (for Glampies & BeAthlit Events) :

- Optimize for local packs and Google Business Profiles (formerly GMB).

- Manage NAP consistency across local listings, directories, and map services.

- Implement event-based SEO for location-targeted reach and engagement.

7. Analytics & Reporting :

- Monitor rankings, crawl stats, organic traffic, conversions, and user behavior using Google Analytics, Search Console, and SEO tools.

- Create monthly performance reports with insights, trends, and recommendations.

- Conduct competitor SEO benchmarking and gap analysis.

Key Requirements :

- 3- 6 years of full-stack SEO experience (preferably across multiple domains or brands).

- Deep expertise in Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, GTmetrix, and similar tools.

- Strong command of HTML, CSS basics, JavaScript SEO concepts, and CMS platforms like WordPress, Webflow, or custom systems.

- Proven results in improving keyword rankings, organic traffic, and lead conversions.

- Strong analytical and problem-solving skills you go beyond dashboards to uncover growth opportunities.

- Excellent communication skills and the ability to translate technical SEO into business decisions.

- Knowledge of voice search, YouTube SEO, event-based SEO, and app indexing is a plus.