Senior Marketing Technology Specialist - CRM Platform
Posted on: 13/03/2026
Job Description
NO FRESHER WILL BE PREFERRED
Senior Marketing Technology Specialist CRM as a Full Time for IT Company.
Location : Bangalore.
Experience : 10+ years.
Notice Period : Immediate Joiner.
Role Summary :
We are seeking an experienced Martech /CRM Specialist with 10-12 years of experience in customer relationship management and marketing technology platforms.
The role will focus on managing CRM systems, integrating martech tools, enabling data-driven marketing campaigns, and improving customer engagement across channels.
Role & Responsibilities :
- Manage and optimize CRM platforms to support marketing, sales, and customer engagement initiatives.
- Implement and integrate martech tools (marketing automation, CDP, analytics, campaign management).
- Design and execute customer lifecycle, segmentation, and personalization strategies.
- Work closely with marketing, sales, and IT teams to align CRM capabilities with business goals.
- Ensure data quality, governance, and compliance across CRM and martech systems.
- Build and monitor campaign performance dashboards and customer insights.
- Support automation of marketing workflows and lead management processes.
- Drive continuous improvement in customer experience through technology and analytics.
Required Skills & Qualifications :
- 10-12 years of experience in CRM and marketing technology roles.
- Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, etc.)
- Experience with marketing automation and martech stack integration.
- Strong understanding of customer data management, segmentation, and campaign orchestration.
- Knowledge of data analytics, reporting, and customer journey optimization.
- Ability to collaborate with cross-functional teams and translate business needs into technical solutions.
Preferred :
- Experience with CDP, marketing analytics tools, and API-based integrations.
- Background in digital marketing, customer lifecycle management, or marketing operations.
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Posted by
118
Posted in
Platform Engineering / SAP/Oracle
Functional Area
Other Software Development
Job Code
1620424
