- Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)

- Lead experimentation through designcreate A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements

- Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms

- Translate growth insights into design solutionsturn user behavior data, cohort analyses, and business requirements into high-impact user experiences

- Design scalable growth systemscreate templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives

- Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics

- Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations

- Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Growth-Specific Focus Areas :

- User acquisition and conversion optimization

- Onboarding and activation experience design

- Subscription and monetization flow optimization

- Retention and re-engagement campaign design

- Referral and viral growth mechanism design

- Personalization and recommendation interface design

Ideal Candidate :

- Masters/Bachelor's from premier institutions (IIT, BITS, NID)

- 4- 8 years of full-stack product design experience with proven growth impact