Position Summary :

The Senior Consultant is responsible for delivering personalization and optimization solutions and is adept at collaborating with cross-functional teams to enhance digital experiences and drive measurable business outcomes.

Key Responsibilities :

- Lead and deliver Adobe Target implementation, personalization, and optimization solutions for enterprise clients.

- Collaborate with clients and cross-functional teams to understand business objectives and translate them into effective experimentation and personalization strategies.

- Define test objectives, hypotheses, KPIs, success criteria, tracking metrics, sample size requirements, and expected ROI.

- Develop and execute A/B tests, multivariate tests, personalization campaigns, and optimization initiatives.

- Analyze campaign and test performance to identify actionable insights and optimization opportunities.

- Partner with business, product, UX/UI, analytics, and technology teams to deliver end-to-end digital optimization solutions.

- Troubleshoot and resolve implementation issues related to Adobe Target, JavaScript, APIs, DOM manipulation, page-load events, and tag management.

- Support and implement client-side customization using JavaScript, jQuery, AJAX, HTML, CSS, JSON, and DOM technologies.

- Work with web services and APIs to support personalization and experimentation use cases.

- Collaborate on implementations involving Single Page Applications (SPAs) using frameworks such as Angular or ReactJS.

- Implement and manage tags and data collection using tag management solutions, preferably Adobe Launch.

Requirements :

- 7 - 8 years of overall experience as a client-facing consultant, working in Adobe Target implementations.

- Skilled in A/B testing, campaign performance analysis, and front-end technologies, with strong experience in JavaScript, APIs, and tag management.

- Strong exposure in campaign optimization, defining test goals, ROI, tracking metrics, sample size etc.

- Basic-to-advanced JavaScript, jQuery, Ajax, CSS/HTML, Web services/APIs.

- Exposure to any SPA framework - Angular, ReactJS etc.

- Strong experience with JSON and DOM related technologies with knowledge of DOM manipulation and page load events.

- Strong experience with Tag management solutions, preferably Adobe Launch.

- Familiarity with UI/UX and Mobile.

- Familiarity with current W3C recommendations and their availability in common browsers.

- Solid understanding of general business models, concepts and strategies.

- Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc.).

- Passion for the internet domain and use of technology to solve business problems.

- Exceptional organizational, presentation, and communication skills - both verbal and written.

- Must be self-motivated, responsive, professional and dedicated to customer success.

- Possess an innovative, problem-solving, and solutions-oriented mindset.

- Demonstrated ability to learn quickly, be a team player, and manage change effectively.

- Extensive knowledge of Microsoft Office.

- Bachelor's/Master's degree in Computer Science with equivalent work experience.