Job Description :

Key Skills :

Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), Adobe Analytics, Adobe Experience Platform (AEP), Javascript, SQL

Roles and Responsibilities :

- Deploy, configure, and optimize Adobe Experience Platform services and Adobe Journey Optimizer features for marketing use cases.

- Implement data ingestion from sources such as Adobe Analytics and CRM into Experience Platform using APIs and UI workflows.

- Design and configure Experience Data Model (XDM) schemas, audience segments, and profile/segment logic to support personalized journeys.

- Build and troubleshoot journey automations, actions, and messages; trigger journeys and activations based on segments and profiles.

- Develop custom applications/workflows and integrations using Experience Platform APIs, including IMS authentication and REST-based integrations.

Skills Required :

- 3+ years of experience in digital marketing technology, campaign management, or Adobe Experience Cloud implementations; 2+ years in AEP/AJO implementation.

- Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), and Adobe Journey Optimizer (AJO) implementation experience.

- Strong SQL skills for querying datasets and supporting data transformations, cleansing, and aggregation.

- Experience with configuring XDM schemas, source connectors, and ingesting data into Experience Platform.

- Hands-on development with REST APIs and JSON for Experience Platform integrations and workflow automation.

Good to Have :

- JavaScript development for API calls and Experience Platform integrations.

- Experience with Oracle or Teradata for marketing data and analytics workloads.

- Experience with CDP/Adobe Campaign and/or data engineering practices for marketing data pipelines.

- Familiarity with HTML/CSS and server-side application debugging/optimization.

Education :

- Relevant degree (or equivalent practical experience) in Computer Science, Engineering, or a related field