Schbang - Marketing Automation Lead - Marketo

Job Description : MarTech Lead

Responsibilities :

- Strategy; set the short and long-term vision for the client at every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.

- Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales, and improve efficiencies.

- MarTech; manage and deliver the marketing technology stack for clients to help support their marketing and customer acquisition teams, including day-to-day operations and troubleshooting.

- Creative; Oversee creative to ensure messaging and communication are in line with brand guidelines and up to acceptable standard.

- Data; be the protector of marketing data, it's accurate and adheres to company privacy and data management policies.

- Journey Optimisation; work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and their impact on end-to-end customer experience.

- Collaboration; train, upskill, and build the marketing team, develop governance, and use best practice methods to ensure successful delivery of email marketing campaigns for clients.

- Strong troubleshooting and problem-solving skills with a 'can do' attitude while collaborating with internal departments to facilitate client need fulfillment.

Skills required :

- Experience in marketing automation or a wider digital marketing role for a high-growth business.

- Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap).

- Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake, etc).

- Expertise in translating complex data into actionable insights for stakeholders.

- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.

- A strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.

- Comfortable with working to tight deadlines and strong attention to detail.

- Excellent interpersonal, communication, and project management skills, with the ability to prioritize tasks across multiple projects.