Key Responsibilities :

Campaign Configuration & Marketing Automation :

- Configure and manage MCAE campaigns, Engagement Studio journeys, and automation workflows.

- Design and implement lead nurturing journeys, lifecycle marketing programs, and automation frameworks.

- Configure automation rules, segmentation logic, dynamic lists, suppression lists, and campaign triggers.

- Build and maintain campaign hierarchies, folder structures, and reusable automation templates.

Journey Optimization & Campaign Performance :

- Analyze and optimize Engagement Studio journey logic, branching conditions, and campaign timing.

- Implement improvements to segmentation strategies, lead lifecycle programs, and campaign targeting logic.

- Identify opportunities to improve campaign performance, automation efficiency, and marketing engagement rates.

Data Cloud Integration & Audience Activation :

- Collaborate with Data Cloud teams to support activation of Data Cloud (Data360) audiences into MCAE campaigns.

- Ensure alignment between Data Cloud segments, MCAE dynamic lists, and marketing automation workflows.

- Validate audience targeting and ensure accurate segment-to-campaign activation processes.

Technical Platform Configuration :

- Configure scoring models, grading frameworks, and lifecycle automation rules.

- Support form handlers, landing pages, campaign assets, and campaign execution setup.

- Monitor campaign health and troubleshoot automation issues, segmentation errors, and deployment challenges.

Email Deliverability & Campaign Governance :

- Support email deliverability best practices including IP warming monitoring, sender reputation, suppression management, and bounce handling.

- Ensure campaigns follow platform governance standards, naming conventions, and campaign architecture guidelines.

Strategic Thinking & Continuous Improvement :

- Contribute ideas to improve marketing automation frameworks, segmentation strategies, and journey design patterns.

- Recommend improvements to campaign structures, automation logic, and engagement workflows.

- Collaborate with marketing and architecture teams to improve marketing automation maturity and platform utilization.

Required Skills & Qualifications :

Marketing Automation Expertise :

- Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE / Pardot).

- Experience configuring Engagement Studio journeys, automation rules, dynamic lists, segmentation logic, and campaign structures.

- Experience building lead nurture programs and lifecycle marketing automation frameworks. Data & Audience Activation

- Understanding of Salesforce Data Cloud (Data360) concepts including audience segmentation and activation workflows.

- Experience working with data-driven segmentation and audience targeting for marketing campaigns.

Technical Skills :

- Experience configuring scoring models, lifecycle automation rules, and campaign workflows.

- Understanding of email deliverability practices including IP reputation monitoring, suppression logic, and email validation.

- Ability to troubleshoot automation issues, segmentation discrepancies, and campaign execution challenges.

Analytical & Communication Skills :

- Strong analytical mindset with the ability to evaluate campaign performance and recommend improvements.

- Ability to collaborate with marketing stakeholders, campaign operations teams, and technical teams.

- Proactive approach with the ability to think beyond execution and suggest improvements to marketing automation frameworks.

Certifications (Required/Preferred) :

Candidates should hold relevant Salesforce certifications such as:

- Salesforce Marketing Cloud Account Engagement Specialist (Required)

- Salesforce Marketing Cloud Administrator / Consultant (Preferred)

- Salesforce Data Cloud Consultant (Preferred)