We are looking for experienced Salesforce Marketing Cloud Next (SFMC Next) + Salesforce Data Cloud professionals to join our growing Salesforce practice. The ideal candidate should have hands-on experience in implementing and managing customer engagement solutions using Salesforce Marketing Cloud Next (MCN) and Salesforce Data Cloud (Data 360). You will work on building personalized customer journeys, unified customer profiles, audience segmentation, and omnichannel marketing campaigns while integrating enterprise data to deliver exceptional customer experiences.

This role requires strong technical expertise in Salesforce technologies along with a good understanding of marketing automation, customer data platforms (CDP), and enterprise integrations.

Key Responsibilities:

- Design, develop, and implement solutions using Salesforce Marketing Cloud Next (MCN) and Salesforce Data Cloud (Data 360).

- Configure and manage Data Streams, Data Ingestion, Data Mapping, and Data Harmonization within Salesforce Data Cloud.

- Build and maintain Unified Customer Profiles using Identity Resolution and Customer 360 capabilities.

- Design scalable Data Models and optimize customer data architecture.

- Develop audience segmentation strategies based on behavioral, transactional, and demographic data.

- Create highly personalized marketing campaigns using Salesforce Marketing Cloud Next.

- Configure and automate customer journeys using Flow Builder and Journey Automation.

- Implement customer engagement strategies across Email, Mobile, SMS, Push Notifications, and other digital channels.

- Build reusable automation workflows to streamline marketing operations.

- Develop custom solutions using Apex, Lightning Web Components (LWC), and Platform Events.

- Integrate Salesforce Marketing Cloud with CRM systems, APIs, and third-party applications.

- Configure event-driven marketing solutions using Platform Events and real-time triggers.

- Implement personalization using Data Cloud insights and AI-driven recommendations.

- Work closely with marketing, business, and product teams to understand campaign requirements.

- Ensure campaign performance, scalability, security, and governance.

- Optimize campaign execution through A/B testing, segmentation refinement, and analytics.

- Monitor campaign performance and recommend continuous improvements.

- Troubleshoot production issues and provide timely resolutions.

- Participate in solution architecture discussions and contribute to best practices.

- Stay updated with the latest Salesforce Marketing Cloud and Data Cloud features.

Required Skills:

1. Salesforce Marketing Cloud Next (MCN):

- Strong hands-on experience with Salesforce Marketing Cloud Next.

- Experience in Journey Builder and campaign orchestration.

- Marketing Automation and customer engagement.

- Email Studio, Mobile Studio, and personalization.

- Campaign management and optimization.

- Omnichannel customer journey implementation.

2. Salesforce Data Cloud (Data 360):

- 3.5 - 8.5 years of experience in Salesforce technologies.

- Hands-on experience with Salesforce Marketing Cloud Next (MCN) and Salesforce Data Cloud (Data 360).

- Strong understanding of Customer Data Platforms (CDP).

- Experience implementing Customer 360 solutions.

- Knowledge of marketing automation and digital campaign management.

- Experience with Flow Builder, Audience Builder, and Journey orchestration.

- Strong programming skills in Apex and Lightning Web Components.

- Good understanding of Salesforce integration architecture.

- Experience with event-driven applications using Platform Events.

- Familiarity with Agile/Scrum development methodologies.

- Strong analytical and problem-solving skills.

- Excellent communication and stakeholder management abilities.

- Salesforce Marketing Cloud Certification.

- Salesforce Data Cloud Certification.

- Salesforce Platform Developer I/II Certification.

- Salesforce Administrator Certification.

- Experience with Customer 360 implementations.

- Experience working in enterprise-scale Salesforce environments.

- Knowledge of AI-driven marketing and personalization is an added advantage.