Key Responsibilities:

- Design and develop responsive email templates using HTML, CSS, and Salesforce Marketing Cloud Email Studio.

- Build, configure, and maintain automated customer journeys using Journey Builder.

- Develop SQL queries for customer segmentation, audience creation, and data management.

- Create and manage automation workflows for data imports, exports, file transfers, and scheduled processes using Automation Studio.

- Implement dynamic content and personalization using AMPscript and Content Builder.

- Integrate Salesforce Marketing Cloud with Salesforce CRM and third-party applications using Marketing Cloud Connect, REST APIs, and SOAP APIs.

- Manage Data Extensions, Contact Builder, and subscriber data to support targeted marketing campaigns.

- Create reports and dashboards to monitor campaign performance and provide actionable insights.

- Troubleshoot campaign, automation, and integration issues while ensuring data accuracy and platform reliability.

- Collaborate with marketing, business, and technical teams to translate campaign requirements into scalable SFMC solutions.

- Ensure compliance with email marketing best practices, data privacy regulations, and platform governance.

- Participate in testing, deployment, and ongoing support of Salesforce Marketing Cloud solutions.

Required Skills & Qualifications:

- Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.

- 4+ years of experience with Salesforce Marketing Cloud development and implementation.

- Strong hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, and Content Builder.

- Proficiency in AMPscript for email personalization and dynamic content.

- Strong SQL skills for data segmentation and customer audience management.

- Experience developing responsive email templates using HTML and CSS.

- Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external applications using Marketing Cloud Connect, REST APIs, and SOAP APIs.

- Knowledge of subscriber management, Data Extensions, and customer data models.

- Experience creating reports and analyzing campaign performance metrics.

- Strong analytical, troubleshooting, and problem-solving skills.

- Excellent communication and collaboration skills.