Job Overview:

Looking for an experienced Salesforce Marketing Cloud (SFMC) Developer with 4 - 6 years of hands-on experience in designing, developing, implementing, and maintaining customer engagement and marketing automation solutions. The ideal candidate should have strong technical expertise in Salesforce Marketing Cloud, AMPscript, SQL, Journey Builder, Automation Studio, Email Studio, and data management.

Key Responsibilities:

- Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud.

- Develop and customize email templates, dynamic content, and personalized customer communications.

- Build, configure, and maintain customer journeys using Journey Builder.

- Develop and manage automation workflows, scheduled activities, and data processing using Automation Studio.

- Write and optimize SQL queries for data segmentation, filtering, audience selection, and campaign reporting.

- Use AMPscript for dynamic content, personalization, conditional logic, and email scripting.

- Work with Email Studio, Contact Builder, Content Builder, and Mobile Studio as required.

- Manage Data Extensions, subscriber lists, contact data, and data relationships.

- Integrate Salesforce Marketing Cloud with Salesforce CRM and external systems using APIs and connectors.

- Implement data imports, exports, data cleansing, and audience segmentation processes.

- Troubleshoot campaign execution issues, automation failures, email rendering, and data-related problems.

- Follow email deliverability best practices, CAN-SPAM/GDPR compliance requirements, and marketing communication standards.

- Collaborate with marketing, business, QA, and technical teams to understand requirements and deliver solutions.

- Perform unit testing, debugging, deployment, and ongoing performance optimization.

- Monitor campaign performance and support reporting, tracking, and continuous improvement initiatives.

Technical Skills:

- 4 - 6 years of relevant experience in Salesforce Marketing Cloud development.

- Strong hands-on experience with Salesforce Marketing Cloud (SFMC).

- Proficiency in AMPscript, SQL, HTML, and CSS.

- Experience with Journey Builder and Automation Studio.

- Hands-on experience with Email Studio, Content Builder, Contact Builder, and Data Extensions.

- Strong understanding of subscriber management, contact management, audience segmentation, and data modeling.

- Experience developing personalized and dynamic email templates.

- Knowledge of triggered sends, scheduled sends, data filters, SQL Query Activities, and automation workflows.

- Experience integrating SFMC with Salesforce CRM or external applications using REST/SOAP APIs.

- Understanding of Marketing Cloud Connect and data synchronization concepts.

- Knowledge of email deliverability, bounce management, unsubscribe handling, and consent management.

- Experience with debugging, testing, deployment, and production support.

Additional Requirements:

- Immediate joiners only (serving notice period).

- Previous MNC experience preferred.

- Location: Bangalore (Onsite).