Role : Salesforce Marketing Cloud Developer

Domain : Information Technology

Location : Chennai

Mode : Hybrid

Required Experience : 6- 9 Years

Required Skillset and Qualification :

- 6+ years overall IT development experience.

- 3+ years hands-on Salesforce Marketing Cloud development experience

- Hands-on AMPscript and JavaScript/SSJS experience

- Strong SQL knowledge for segmentation and data handling

- Experience with API integrations (REST/SOAP)

Role and Responsibilities :

Campaign Development & Automation :

- Develop and implement integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio.

- Configure triggers, design email content, and personalize customer experiences.

- Build and optimize marketing campaigns to drive engagement and conversions.

Data Management & Analytics :

- Ensure data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows.

- Write and optimize SQL queries to populate data extensions and support segmentation.

- Support data analysis and reporting to identify areas for campaign improvement.

- Implement advanced segmentation and audience management strategies.

API Integrations & Customizations :

- Build custom integrations between Salesforce Marketing Cloud and various external systems, including Salesforce CRM, databases, and other marketing tools using REST and SOAP APIs.

- Streamline data exchange and automate workflows across platforms.

- Develop and maintain integration documentation and best practices.

Email & Landing Page Development :

- Design, develop, and deploy responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript.

- Ensure visual appeal and accurate rendering across devices and email clients.

- Build and refine content blocks and templates for scalability.

Troubleshooting & Optimization :

- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.

- Troubleshoot technical errors and resolve issues promptly.

- Perform A/B testing and implement best practices to improve marketing automation performance.

- Manage IP Warming and Sender Authentication Package (SAP) configurations

Platform Administration & Maintenance :

- Perform Salesforce Admin-related tasks with hands-on experience.

- Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing.

- Maintain platform health and ensure compliance with marketing best practices.