Job Title : Salesforce Business Analyst (Real Estate Domain)

Location : Bengaluru

Experience Required : 4+ Years

Employment Type : Full-time

About the Role :

We are looking for a dynamic Salesforce Business Analyst who can bridge the gap between business needs and technical solutions. The ideal candidate will have hands-on experience in Salesforce implementations along with a strong understanding of the real estate domain, including sales lifecycle, CRM workflows, and customer journey management.

Key Responsibilities :

Business Analysis :

- Elicit and document business requirements through stakeholder interviews, workshops, and process reviews.

- Translate requirements into functional specifications, user stories, and acceptance criteria.

- Configure Salesforce objects, flows, validation rules, page layouts, and reports/dashboards (nocode/low-code).

- Collaborate with developers on complex customisations and integrations.

- Conduct UAT, manage defect logs, and ensure solutions meet defined acceptance criteria.

- Analyse CRM data quality issues and propose remediation strategies.

- Drive Salesforce adoption through training, documentation, and change management.

- Manage and prioritise the Salesforce backlog in alignment with business roadmap. Stay current with Salesforce releases and evaluate new features for business value.

Salesforce Expertise :

- Configure and optimize Salesforce (Sales Cloud / Service Cloud)

- Manage dashboards, reports, workflows, and automation

- Ensure CRM aligns with real estate sales processes (lead - booking - closure)

- Support UAT, deployment, and post-go-live activities

Stakeholder Management :

- Act as a liaison between business and technical teams

- Conduct regular status meetings and reporting

- Ensure client satisfaction and delivery excellence

Required Skills & Qualifications :

- Bachelor's degree in Business, IT, or related field (MBA preferred)

- 4+ years of experience as a Business Analyst / Project Manager

- Hands-on experience with Salesforce CRM

- Strong understanding of real estate processes (lead generation, site visits, booking, possession)

- Experience with Agile / Scrum methodologies

- Excellent communication and stakeholder management skills

- Strong analytical and problem-solving abilities

Preferred Qualifications :

- Salesforce certifications (e.g., Salesforce Administrator, Business Analyst)

- Experience with tools like Jira, Confluence, or similar

Key Competencies :

- Strategic thinking

- Attention to detail

- Time management & multitasking

- Client-focused approach

Why Join Us?

- Opportunity to work on impactful real estate CRM projects

- Collaborative and growth-oriented work environment

- Exposure to end-to-end Salesforce implementations