Role Overview :

The Braze Campaign Senior Specialist / Developer is a senior hands-on engineer responsible for configuring, building, testing, and troubleshooting complex customer engagement campaigns, real-time triggers, and dynamic API-driven interactions across mobile and digital channels.

Key Responsibilities :

- Complex Journey Implementation : Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re-eligibility controls.

- Advanced Liquid and Dynamic Content : Write advanced Liquid template logic for dynamic content, nested data arrays, multi-market pricing and currency, and bilingual copy.

- Connected Content and Webhook Scripting : Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.

- Trigger-Based Event Integration : Build real-time, event-triggered campaigns driven by custom events, such as usage threshold warnings, top-ups, and border crossings.

- Technical Troubleshooting : Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Required Qualifications and Experience :

- Experience : 7 - 10 years in campaign engineering and marketing automation development, including 3+ years of hands-on experience building advanced Braze journeys.

- Core Skills : Advanced Liquid programming, HTML5/CSS3 for email, JSON data payloads, RESTful APIs, and webhook configuration.

- Channel Mastery : Proven experience building campaigns across Email, Push (iOS/Android), In-App Messages (IAM), and SMS.

- Analytical Skills : Ability to inspect API request and response logs, troubleshoot webhook failures, and optimize message delivery speed.

Key Deliverables :

- End-to-end configured multichannel Canvases and campaigns

- Dynamic Liquid code snippets and fallback matrices

- Connected Content call scripts and webhook payloads

- Campaign technical architecture sheets and execution runbooks