Quality Assurance Automation Engineer - Salesforce Testing

Description :

Key Responsibilities :

- Campaign QA & Validation

- Perform end-to-end quality assurance for marketing campaigns before deployment.

- Validate campaign assets such as emails, landing pages, forms, and campaign structures.

- Verify segmentation logic, dynamic lists, suppression rules, and audience targeting accuracy.

- Journey & Automation Testing

- Test Engagement Studio journeys for correct entry criteria, branching logic, triggers, and workflow conditions.

- Validate automation rules, scoring mechanisms, and lifecycle campaign logic.

- Ensure that marketing automation workflows function as intended throughout campaign lifecycle stages.

- Email Validation & Deliverability Testing

- Validate email templates for accuracy in personalization tokens, dynamic content, and links.

- Conduct cross-device and cross-client rendering tests using tools such as Litmus or Email on Acid.

- Verify deliverability readiness, suppression handling, unsubscribe functionality, and compliance with spam regulations.

- Campaign Deployment Readiness

- Ensure campaigns are properly configured and ready for launch, including scheduling, asset linking, and audience targeting.

- Maintain QA checklists and deployment readiness documentation.

- Collaborate with campaign developers to identify and resolve configuration or automation issues prior to launch.

- Post-Deployment Monitoring & Issue Resolution

- Validate campaign performance and automation accuracy after deployment.

- Identify, troubleshoot, and document issues such as workflow failures, segmentation mismatches, or automation errors.

- Provide recommendations to improve campaign robustness, reliability, and QA processes.

Required Skills & Qualifications :

- Marketing Automation Expertise : Proven experience with platforms like Salesforce MCAE (Pardot) or similar marketing automation systems.

- QA & Testing : Solid understanding of campaign QA processes, test planning, and deployment validation.

- Email Testing Tools : Hands-on experience with Litmus, Email on Acid, or equivalent tools for rendering and deliverability testing.

- Analytical & Communication Skills : Excellent attention to detail, analytical mindset, and clear cross-team communication abilities.

- Technical Knowledge : Understanding of marketing automation workflows, campaign segmentation principles, and performance monitoring.

- Documentation & Governance : Ability to maintain thorough QA documentation and ensure alignment with compliance and governance standards.

Preferred Certifications :

- Salesforce Marketing Cloud Account Engagement Specialist

- Salesforce Marketing Cloud Administrator or Consultant