Product Manager - Roadmap & Strategy

Description :

Product Strategy & Roadmap :

- Own the product vision and roadmap for the Premom app across iOS and Android.

- Drive long-term strategy to improve engagement, retention, and premium conversion.

- Define KPIs around DAU, WAU, MAU, retention cohorts, funnel performance, and subscription growth.

Feature Development & Launch Execution :

- Lead end-to-end feature development including requirements, user journeys, UX/UI alignment, and sprint planning.

- Collaborate with engineering for timely builds, QA, testing, performance optimisation.

- Conduct A/B tests and data-backed iterations to improve user outcomes.

User Experience & Customer Insights :

- Understand the fertility and womens health user journey deeply.

- Use behavioural analytics, usability studies, cohort analysis, and feedback loops to identify opportunities.

- Partner with design and content teams to enhance user experience and personalisation.

App Growth & Lifecycle Management :

- Design acquisition-to-retention lifecycle strategies including onboarding, notifications, and re-engagement flows.

- Partner with growth teams on ASO, app funnels, user quality, and retention improvement.

- Improve conversion for subscriptions, in-app purchases, and service bookings.

Monetisation & Business Impact :

- Build and scale monetisation initiatives, premium features, subscription tiers, telehealth services, partner integrations.

- Identify new opportunities to grow LTV while maintaining user trust and clinical accuracy.

Cross-Functional Collaboration :

- Work closely with engineering, design, video, content, analytics, clinical team, and marketing.

- Align app roadmap with web, commerce, services, and ecosystem experiences.

- Minimum 1 year of experience working with international product or engineering teams. Experience collaborating with teams or stakeholders from Asian, US, or European markets is strongly preferred.

Technical & Analytical Excellence :

- Prioritise app performance, data accuracy, algorithm reliability, and device integrations.

- Use tools such as Mixpanel / Amplitude, Appsflyer, Singular, Braze to track performance.

- Ensure compliance with data privacy and health-related regulatory standards.

Qualifications :

- Bachelors degree in B.Tech / Engineering / Computer Science (MBA preferred).

- Minimum 7 years of product management experience

- Proven success launching and scaling mobile products.

- Strong understanding of mobile UX, behavioural design, onboarding frameworks, and habit loops.

- Experience with subscription or health apps is an advantage.

- Expertise in analytics, experimentation, and mobile product optimisation.

- Strong communication and leadership skills for cross-functional and cross-cultural collaboration.