The Ideal Profile :

- B2C Growth Veteran : 4+ years of experience in high-volume B2C environments (E-commerce, Fintech, or Ride-hailing).

- Mobile-First Expertise : Deep understanding of the mobile marketing ecosystem, including SDKs, deep-linking, and push delivery rates.

- Data Savvy : Proficiency in SQL is a must. You should be able to query our data warehouse (Snowflake/BigQuery) to verify if marketing triggers are firing correctly.

- Gamification Knowledge : Proven experience in using tech tools to power loyalty loops, leaderboards, or referral programs that incentivize user behavior.

- Experimentation Native : Experience setting up server-side A/B tests for UI elements and offer structures.

- API Fluency : Ability to work with product APIs to trigger marketing actions based on real-world events (e.g., "Rain is starting, trigger a 10% discount on rides").

What You'll Do :

- Omnichannel Orchestration : Manage tools (e.g., Adjust, Mixpanel, Clevertap) to deliver seamless push notifications, in-app messages, and SMS across different app verticals.

- CDP Management : Lead the implementation of a Customer Data Platform (e.g., Segment, mParticle) to create a unified 360-degree view of the user.

- Gamification Infrastructure : Implement and manage the technical backend for gamified features- such as points systems, streak tracking, and rewards-to drive both user acquisition and daily retention.

- Personalization at Scale : Build automated "Next Best Action" workflows-for example, triggering a travel offer to a user who just finished a grocery order.

- Attribution & Deep-Linking : Own the mobile attribution tech to track where users come from and ensure they land on the correct page within the app.

- Event Tracking & Mapping : Define and maintain the "event taxonomy" (what actions users take in-app) to ensure data flows accurately from the app to our marketing tools.

Our Tech Stack (or what you'll help us build) :

- Engagement : Clevertap

- Attribution : Adjust

- Data Layer : You decide

- Analytics : Mixpanel