- Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization

- Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)

- Lead experimentation through designcreate A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements

- Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms

- Translate growth insights into design solutionsturn user behavior data, cohort analyses, and business requirements into high-impact user experiences

- Design scalable growth systemscreate templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives

- Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics

- Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations

- Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Must-Haves :

- Strong Product Designer, with focus on B2C Products

- Must have 3+ YOE in Product Design (both UI and UX) with at least 1 year in B2C companies

- Must have at least 1 year experience building or working with highly scaled Design systems in a B2C company

- Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)

- Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies

- B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)

- Must have stayed for a minimum of 2 years with each of the previous companies

- CV must have portfolio link with at least 2 detailed case study

- This will be a complete IC role