Description :

- Data Integration : Connect Power BI to various marketing platforms (Google Ads, Meta Ads, GA4) and CRM systems (Salesforce, HubSpot, etc.) using APIs, custom connectors, or SQL.

- Data Transformation (ETL) : Clean, reshape, and model complex data using Power Query (M) and DAX to ensure accuracy and consistency in reporting.

- Dashboard Development : Build intuitive, interactive, and visually engaging Power BI reports that track key performance indicators (KPIs) such as CPA, ROAS, CTR, and Conversion Rates.

- Campaign Performance Analysis : Analyze multi-channel campaign data to identify trends, performance gaps, and opportunities for optimization.

Skills :

- 4+ years of experience in data analytics, with a focus on marketing or digital reporting.

- Hands-on experience with Power BI Desktop and Service, including advanced DAX and Power Query.

- Proven experience connecting to and modeling data from Google Ads and Meta Ads (Facebook/Instagram).

- Proficiency in SQL for data extraction and transformation.