Title : Technical Lead

Notice : Immediate

Location : Anywhere in INDIA

About the Role :

OSI Digital is a Crest-tier Salesforce Partner with a high-growth Salesforce practice spanning Marketing Cloud, Data Cloud, Sales Cloud, Service Cloud, and Industry Clouds. We are seeking an experienced Salesforce Marketing Cloud and Data Cloud Consultant to join our team and lead end-to-end implementations for Global clients. The successful candidate will be a subject-matter expert who bridges marketing technology strategy with hands-on platform delivery.

Key Responsibilities :

Marketing Cloud Implementation & Delivery :

- Lead full-cycle Marketing Cloud implementations covering Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.

- Design and build complex multi-step customer journeys integrating transactional, behavioral, and CRM data.

- Configure AMP script, SSJS, and SQL for dynamic content, personalisation rules, and data extensions.

- Implement Marketing Cloud Intelligence (Datorama) dashboards for campaign performance analytics.

- Integrate Marketing Cloud with Sales Cloud and Service Cloud via Marketing Cloud Connect.

- Conduct data hygiene, suppression list management, and deliverability optimization.

Data Cloud Implementation & Strategy :

- Design and implement Salesforce Data Cloud solutions ingestion, identity resolution, segmentation, and activation.

- Map client data architecture across source systems (CRM, ERP, e-commerce, offline) to Data Cloud data model.

- Build Unified Individual profiles through identity resolution rules and match-and-merge configuration.

- Create and activate audience segments to Marketing Cloud, Paid Media, and Service Cloud.

- Configure Data Cloud calculated insights and streaming insights for real-time decisioning.

- Design zero-copy integration patterns using Snowflake or other cloud data platforms where applicable.

- Advise clients on consent management, data governance, and regulatory compliance within Data Cloud.

Required Qualifications :

Experience :

- 6+ years of Salesforce platform experience with progressive responsibility.

- 4+ years of hands-on Marketing Cloud implementation experience across at least three Studios/Builders.

- 1+ years of Salesforce Data Cloud implementation experience covering ingestion to activation.

- Proven delivery on at least two full-cycle SFMC implementations.

- Experience integrating Marketing Cloud with external systems (API-based, SFTP, and connector-based).

- Exposure to multi-cloud Salesforce environments (Sales Cloud + Service Cloud + SFMC) preferred.

Mandatory Certifications :

- Salesforce Certified Marketing Cloud Email Specialist.

- Salesforce Certified Data Cloud Consultant.

Preferred Additional Certifications :

- Salesforce Certified Marketing Cloud Consultant.

- Salesforce Certified Marketing Cloud Developer.

- Salesforce Certified Marketing Cloud Administrator.

- Salesforce Certified Marketing Cloud Intelligence.

- Salesforce Certified Administrator or Platform App Builder.

Technical Skills :

Marketing Cloud - Must :

- AMP script and SQL for data extensions and personalisation.

- Journey Builder entry sources, decision splits, and Einstein engagement frequency.

- REST and SOAP API integration using Marketing Cloud APIs.

- Email authentication and sender reputation management.

- Transactional Messaging API and triggered send configuration.

Data Cloud - Must :

- Data streams: CRM, Ingestion API, MuleSoft, and cloud storage connectors.

- Data Lake Objects (DLO), Data Model Objects (DMO), and harmonization mapping.

- Identity resolution rulesets, matching rules, and reconciliation rules.

- Segment builder, activation targets, and publish schedules.

- Data Cloud for Marketing activation to SFMC, paid media, and real-time personalisation.

- Einstein Studio integration for AI model deployment within Data Cloud.

Nice to Have :

- Experience with Interaction Studio (now Personalization) or real-time personalisation engines.

- Familiarity with Customer Lifetime Value modelling and predictive segmentation.

- Exposure to AI-driven marketing orchestration and next-best-action use cases.

- Industry vertical exposure: Retail, BFSI, Healthcare, or Automotive.