We are seeking an experienced Oracle Eloqua Developer / Consultant to join our Marketing Technology and Digital Transformation team.

The ideal candidate will have strong expertise in Oracle Eloqua Marketing Automation, campaign development, customer journey orchestration, lead management, CRM integrations, and marketing operations.

The candidate will be responsible for designing, implementing, and optimizing marketing automation solutions that improve customer engagement, streamline lead management processes, and drive measurable business outcomes.

This role requires close collaboration with marketing, sales, CRM, analytics, and technology teams to deliver scalable and effective marketing automation programs.

Key Responsibilities :

Oracle Eloqua Development & Administration :

- Design, develop, and maintain Oracle Eloqua marketing automation solutions.

- Configure and manage Eloqua Campaign Canvas, Program Builder, and Engagement Programs.

- Create and deploy responsive email campaigns, landing pages, forms, preference centers, and microsites.

- Develop reusable templates and assets to support marketing initiatives.

- Configure lead capture, lead routing, and automated marketing workflows.

- Ensure optimal platform performance, governance, and adherence to best practices.

Campaign Management & Customer Journey Orchestration :

- Build and execute multi-channel marketing campaigns across email, web, and digital channels.

- Design customer journeys using Eloqua Campaign Canvas and nurture programs.

- Implement lead nurturing strategies to improve conversion rates and customer engagement.

- Develop lead scoring models based on demographic and behavioral criteria.

- Optimize customer touchpoints throughout the marketing and sales funnel.

- Monitor campaign performance and recommend improvements based on analytics.

CRM & Third-Party Integrations :

- Integrate Oracle Eloqua with CRM platforms such as Salesforce, Oracle CX, Microsoft Dynamics, and other enterprise applications.

- Configure and manage data synchronization between Eloqua and CRM systems.

- Support API-based integrations using REST and SOAP web services.

- Collaborate with integration teams to ensure seamless flow of marketing and customer data.

- Troubleshoot and resolve integration issues impacting campaign execution or reporting.

Data Management & Segmentation :

- Manage contact databases, data quality processes, and segmentation strategies.

- Create dynamic and shared filters, contact segments, and audience lists.

- Ensure compliance with data governance, privacy regulations, and consent management requirements.

- Perform data cleansing, deduplication, and validation activities.

- Develop audience targeting strategies to improve campaign effectiveness.

Reporting & Analytics :

- Build and maintain marketing dashboards and campaign performance reports.

- Analyze email performance metrics including open rates, click-through rates, conversions, and engagement.

- Generate actionable insights to improve campaign effectiveness and ROI.

- Provide regular reporting to marketing and business stakeholders.

- Support attribution analysis and lead funnel reporting.

Marketing Operations & Governance :

- Establish marketing automation standards, processes, and documentation.

- Support platform administration, security, user management, and access controls.

- Ensure compliance with marketing best practices and organizational policies.

- Participate in release management, testing, and platform upgrades.

- Collaborate with business teams to identify automation opportunities and process improvements.

Required Skills & Qualifications :

- Bachelor's degree in Computer Science, Information Technology, Marketing, Business, or related discipline.

- 7+ years of experience in marketing automation and Oracle Eloqua implementations.

- Strong hands-on expertise in Oracle Eloqua Marketing Automation Platform.

Experience with :

1. Campaign Canvas

2. Program Builder

3. Email Campaign Development

4. Landing Pages and Forms

5. Lead Scoring and Lead Nurturing

6. Segmentation and Contact Management

7. Marketing Operations

8. Customer Journey Orchestration

- Strong understanding of digital marketing concepts and marketing automation best practices.

- Experience integrating Eloqua with Salesforce, Oracle CX, Microsoft Dynamics, or similar CRM platforms.

- Hands-on experience with REST and SOAP APIs.

- Knowledge of HTML, CSS, JavaScript, and responsive email design.

- Strong analytical, troubleshooting, and problem-solving skills.

- Excellent communication and stakeholder management abilities.

Preferred Skills :

- Oracle Eloqua Certification.

- Experience with Oracle CX Marketing ecosystem.

- Exposure to CDP, CRM, and Customer Experience platforms.

- Knowledge of marketing analytics and attribution models.

- Experience with Power BI, Tableau, or other reporting tools.

- Familiarity with Agile delivery methodologies.

- Understanding of GDPR, CAN-SPAM, and data privacy regulations.

Key Deliverables :

- Successful implementation and optimization of Oracle Eloqua solutions.

- High-performing automated marketing campaigns and nurture programs.

- Seamless CRM and third-party system integrations.

- Improved lead management and conversion processes.

- Accurate campaign reporting and actionable marketing insights.

- Scalable marketing automation framework aligned with business objectives.