We are looking for a Senior-level expert in Salesforce Marketing Cloud Account Engagement (MCAE / Pardot) with strong experience in campaign automation, lifecycle journeys, and marketing orchestration.

The candidate will play a key role in designing scalable Engagement Studio journeys, implementing segmentation strategies, and collaborating with Data Cloud teams for audience activation.

Key Responsibilities :

- Configure and manage MCAE campaigns, Engagement Studio journeys, and automation workflows

- Design lead nurturing journeys and lifecycle marketing programs

- Implement automation rules, segmentation logic, dynamic lists, and campaign triggers

- Optimize campaign performance, targeting, and engagement strategies

- Collaborate with Data Cloud teams for audience activation (Data360)

- Configure scoring models, grading frameworks, and lifecycle automation

- Ensure email deliverability best practices and campaign governance

- Troubleshoot automation, segmentation, and campaign-related issues

Required Skills :

- Strong hands-on experience with MCAE / Pardot

- Expertise in Engagement Studio, automation rules, and campaign structures

- Experience building lifecycle marketing and lead nurture programs

- Understanding of Data Cloud (Data360) and audience activation

- Strong knowledge of email deliverability and campaign governance

- Excellent analytical and stakeholder communication skills

Certifications :

- Required : Salesforce Marketing Cloud Account Engagement Specialist

- Preferred : Salesforce Data Cloud Consultant / Marketing Cloud Consultant