Company Overview :

Coders Brain Technology & Private Limited is a global technology consulting and staffing firm specializing in digital transformation, enterprise application services, and managed IT solutions. The company partners with Fortune 500 enterprises and high-growth organizations to bridge the gap between complex business challenges and scalable technical execution. Operating across diverse sectors including BFSI, healthcare, and retail, Coders Brain leverages a vast network of technical expertise to deliver high-impact, data-driven solutions that drive operational efficiency and market competitiveness.

Role Overview :

As a Marketing Platform Architect, you will serve as the technical authority for the design, integration, and optimization of the marketing technology stack. You will operate at the intersection of marketing strategy and engineering, collaborating with cross-functional teams, data scientists, and business stakeholders to build robust architectures that support complex customer journeys. Your work will directly influence how the organization captures, nurtures, and converts leads, ensuring that the marketing ecosystem is scalable, secure, and fully integrated with enterprise CRM and analytics platforms to drive measurable business growth.

Key Responsibilities :

- Design and implement end-to-end marketing automation architectures using Marketo to streamline lead management and campaign execution processes.

- Integrate marketing platforms with enterprise-level CRM systems and data warehouses to ensure seamless data flow and a unified view of the customer.

- Define and enforce data governance standards to maintain high data integrity across all marketing touchpoints and reporting dashboards.

- Lead the technical evaluation and selection of marketing technology tools to ensure the stack remains competitive and capable of supporting evolving business requirements.

- Collaborate with IT and security teams to ensure all marketing platform configurations comply with global data privacy regulations and internal security protocols.

- Mentor junior technical staff and provide architectural guidance to ensure best practices are followed in campaign deployment and system maintenance.

Required Skillset :

- Possess 12 - 18 years of professional experience in marketing technology architecture, with deep technical proficiency in Marketo and its integration capabilities.

- Demonstrate the ability to translate complex business objectives into scalable technical roadmaps that align with long-term organizational goals.

- Exhibit strong interpersonal skills to effectively communicate technical concepts to non-technical stakeholders and influence cross-functional decision-making.

- Maintain a high degree of adaptability to work in a hybrid environment at our Bangalore office, managing multiple high-priority projects simultaneously.

- Hold a Bachelors or Masters degree in Computer Science, Information Technology, or a related field, supplemented by relevant industry certifications in marketing automation platforms.

- Show a proven track record of troubleshooting complex system integration issues and optimizing platform performance for high-volume marketing operations.