Description :

Seeking an experienced marketing analytics professional with strong Tableau expertise to build scalable dashboards and deliver actionable insights for business decision-making.

Key Responsibilities :

- Design and develop advanced Tableau dashboards for marketing performance and KPIs

- Build interactive, scalable reporting solutions for campaigns and customer lifecycle tracking

- Analyze CRM and marketing data to measure campaign effectiveness and business impact

- Combine engagement, conversion, and revenue data for end-to-end performance insights

- Support A/B testing and identify key drivers of marketing performance

- Collaborate with cross-functional teams to ensure accurate data pipelines and KPI definitions

- Translate complex data into clear insights, dashboards, and recommendations

Qualifications :

Required :

- 7+ years in marketing analytics or related field

- Advanced Tableau and strong SQL skills

- Experience with CRM and campaign performance data

- Strong data storytelling and stakeholder communication skills

Preferred :

- Salesforce Marketing Cloud (SFMC) experience

- Digital marketing analytics (Google Ads, Meta)

- Experience with Snowflake, Databricks, or similar platforms

- Familiarity with A/B testing and healthcare metrics (NBRx, TRx)