Key Responsibilities :

A. Platform Management & Operations

- Manage day-to-day operations of Adobe Experience Platform (RT-CDP).

- Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.

- Monitor data quality, identity resolution, and audience accuracy.

- Collaborate with IT and Adobe support teams for platform governance and maintenance.

B. Audience Segmentation & Activation :

- Build and maintain customer segments and activation rules within AEP.

- Use behavioural, transactional, and demographic data to create actionable audiences.

- Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.

- Support campaign execution with accurate and timely audience delivery.

C. Data & Analytics Integration :

- Work closely with analytics and CRM teams to define data schemas, attributes, and use cases.

- Leverage insights from Adobe Analytics to refine segmentation and personalization strategies.

- Ensure compliance with data privacy and consent management frameworks.

D. Stakeholder Collaboration :

- Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.

- Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.

- Document workflows, rules, and operational best practices.