Lead Product Designer - B2C Domain

Description :

Were looking for a metrics-driven Lead Product Designer (Growth) who can blend UX excellence with a growth mindset to drive measurable business impact.

In this role, youll own the end-to-end growth design charterfrom acquisition and onboarding to retention and monetizationusing data, experimentation, and user insights to unlock scalable growth.

What Youll Own :

Growth & Conversion :

- Drive growth-focused design initiatives across acquisition, activation, retention, and monetization

- Design and optimize conversion funnels (landing , signup , engagement, revenue)

- Improve key metrics like conversion rate, retention, CAC, and LTV

Experimentation & CRO :

- Lead A/B testing and experimentation across onboarding, paywalls, and engagement flows

- Design high-performing landing pages, onboarding journeys, and feature experiments

- Translate hypotheses into measurable design experiments

User Experience & Insights :

- Turn user behavior, analytics, and cohort data into actionable design decisions

- Continuously iterate based on performance data + user feedback

Scalable Growth Systems :

- Build design frameworks, templates, and reusable patterns for rapid experimentation

- Contribute to design systems for high-scale products

Collaboration & Leadership :

- Work closely with Growth PMs, Data Teams, and Engineers

- Lead and mentor a team of designers

- Champion a culture of experimentation and data-driven design

Key Focus Areas :

- User Acquisition & Conversion Optimization

- Onboarding & Activation Flows

- Subscription & Monetization Design

- Retention & Re-engagement

- Referral & Viral Growth Loops

- Personalization & Recommendations

Must Have (Strict Filters) :

- 6+ years in Product Design (UI + UX)

- 3+ years in B2C product companies (mandatory)

- Strong experience in Growth Design / CRO / Funnels / Experimentation

- Hands-on with Figma + AI tools (ChatGPT, automation tools, etc.)

- Proven experience in A/B testing and data-driven design decisions

- Portfolio with 2+ detailed case studies (must include growth impact)

- Experience leading a design team (min. 2 years)

- Stable career (~2+ years per company)

Good to Have :

- Experience in subscription or marketplace products

- Exposure to international markets / localization

- Experience with AI-driven personalization or recommendation systems

- Worked on high-scale products (startups/unicorns preferred)

- Strong design systems experience

Preferred Background :

- Tier-1 institutes (IIT, NID, NIFT, BITS, etc.)

Why Join Us? :

- Own high-impact growth charter (direct business impact)

- Work on large-scale B2C product with millions of users

- High ownership, fast execution, and experimentation-driven culture

- Collaborate with top-tier product, data, and engineering teams

Important Notes :

- Portfolio link is mandatory (applications without portfolio will not be considered)

- Must include case studies showcasing growth impact (metrics-driven work)

- Compensation includes 5% variable component