- Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization.

- Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates).

- Lead experimentation through designcreate A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements.

- Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms.

- Translate growth insights into design solutionsturn user behavior data, cohort analyses, and business requirements into high-impact user experiences.

- Design scalable growth systemscreate templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives.

- Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics.

- Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations.

- Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking.

Growth-Specific Focus Areas :

- User acquisition and conversion optimization.

- Onboarding and activation experience design.

- Subscription and monetization flow optimization.

- Retention and re-engagement campaign design.

- Referral and viral growth mechanism design.

- Personalization and recommendation interface design.

Ideal Candidate :

1. Product Design Focus :

- Strong Product Designer, with focus on B2C Products.

2. Mandatory Experience :

- Must have 7+ years of hands-on experience in Product Design (UI & UX), including 2+ years working in a B2C company with a lean design team (less than 20 members).

3. Mandatory Skills :

- Must have strong knowledge and experience of design with Ai tools (Figma Cloud, Chatgpt).

4. Mandatory Portfolio :

- Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies.

5. Mandatory Company Background :

- B2C Product companies (Consumer-tech), B2C experience with prior exposure to B2B is also acceptable (consumer tech companies with a smaller design team of less than 20 people).

6. Mandatory Education :

- Design degree from a reputed institute is a must (Tier 1 or Tier 2 institutes preferred). Candidates with a design degree from other institutes may also be considered, provided they have a strong and relevant design background with proven experience.

7. Mandatory Stability :

- Must have stayed for a minimum of 2 years with each of the previous companies.

8. Mandatory Leadership :

- Must currently hold a Lead-level Product Design position with atleast recent 1+ years of people management experience leading a team of 3 - 5 designers. (Founding designer kind of profiles can be considered, Candidates at the Senior Designer, PD2, or PD3 level are not eligible).

9. Mandatory Note 1 :

- CV must have portfolio link with at least 2 detailed case study.

10. Mandatory Note 2 :

- CTC is inclusive of 5% variable.

11. Preferred Skills 1 :

- Experience in subscription-based or marketplace products, CRO, and international market localization.

12. Preferred Skills 2 :

- Exposure to AI-powered personalization and recommendation systems.

13. Preferred Experience :

- Experience building or working with highly scaled Design systems.