Shaadi.com, the world's No.1 Matchmaking platform, pioneered online personals at the turn of the century and has continued to lead the exciting space for 20 years.

It has been built on one simple idea: to help people find a life partner, discover love and share joy. Our vision is to build the worlds first 'togetherness' company!

Shaadi.com has helped over 7 million people in finding a life partner and touched the lives of over 50 million people globally.

Amongst many awards, Shaadi.com has been recognized as the Most Trusted Matchmaking site and the worlds 50 Most Innovative Companies, alongside Apple, Google, Facebook, and Amazon. We have also been acknowledged as one of the worlds most engaging brands on Facebook.

At Shaadi.com, we believe that it is our people who matter the most and so we put that thought into our name. Our parent company is called People Interactive Pvt. Ltd and we are headquartered in Mumbai. We also have a sister brand called Sangam.com.

We believe that technology can help change peoples lives for the better and so we keep pushing the boundaries. We are solving global-scale problems using social network type technologies. We pride ourselves on being innovative and like to think that our world revolves around our users.

We were founded based on the principle that a world-class consumer Internet company can be built from India and that mission still drives us.

We are a high energy workplace that loves to have fun while operating on a real-time cadence. Come pay us a visit someday.

Company Size : Large-scale / Global

Working Days : 5 days/week

Role & Responsibilities :

As a Product Designer (Growth), you'll be the design force behind our growth initiativesobsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.

What Youll Do :

- Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization

- Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)

- Lead experimentation through designcreate A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements

- Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms

- Translate growth insights into design solutionsturn user behavior data, cohort analyses, and business requirements into high-impact user experiences

- Design scalable growth systemscreate templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives

- Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics

- Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations

- Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Growth-Specific Focus Areas :

- User acquisition and conversion optimization

- Onboarding and activation experience design

- Subscription and monetization flow optimization

- Retention and re-engagement campaign design

- Referral and viral growth mechanism design

- Personalization and recommendation interface design