Job Overview :

iPivot is looking for an experienced Oracle Eloqua Marketing Automation Specialist to design, implement, enhance, and support enterprise marketing automation solutions.

The role focuses on automated campaign execution, audience segmentation, lead scoring, customer journeys, demand generation, and integration with CRM and customer data platforms.

The ideal candidate will combine deep hands-on Eloqua expertise with solution design capabilities, marketing analytics, integration knowledge, and experience delivering enterprise marketing automation programs.

Key Responsibilities :

- Lead the design, implementation, enhancement, and support of Oracle Eloqua marketing automation solutions.

- Design and manage Campaign Canvas and Program Canvas workflows for automated campaigns, lead nurturing, and customer engagement.

- Develop audience segments, email campaigns, forms, landing pages, contact management processes, and lead-scoring models.

- Build customer journeys and campaign orchestration workflows aligned with demand generation and marketing objectives.

- Integrate Eloqua with Salesforce CRM, Oracle Sales Cloud, Oracle Fusion Sales, and other enterprise applications as required.

- Coordinate integrations with Oracle Unity Customer Data Platform (CDP), analytics platforms, and third-party systems.

- Support REST API, SOAP web service, SFTP, middleware, and data synchronization requirements.

- Define data mapping, validation, and synchronization processes to maintain data quality across marketing and CRM systems.

- Lead campaign quality assurance, functional testing, deployment, troubleshooting, and root cause analysis.

- Develop campaign dashboards, reporting standards, and KPI measurement frameworks to evaluate campaign effectiveness.

- Analyze campaign performance and recommend improvements to engagement, lead conversion, and marketing efficiency.

- Establish Eloqua platform governance, including reusable templates, naming conventions, access controls, and standard operating procedures.

- Support email deliverability, consent management, and compliance with applicable data privacy requirements.

- Collaborate with marketing, sales, CRM, analytics, and technical teams to translate business requirements into scalable solutions.

Mandatory Skills & Experience:

- Strong hands-on experience with Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation.

- Expertise in Campaign Canvas, Program Canvas, audience segmentation, email campaigns, forms, landing pages, lead scoring, and contact management.

- Experience delivering end-to-end Eloqua implementations, enhancements, campaign transformation, and ongoing platform support.

- Strong understanding of demand generation, lead nurturing, customer journeys, personalization, and campaign orchestration.

- Experience integrating Eloqua with Salesforce CRM, Oracle Sales / Fusion CRM, or comparable enterprise CRM platforms.

- Knowledge of REST APIs, SOAP web services, SFTP integrations, middleware, data mapping, and synchronization.

- Experience with solution design, technical documentation, testing, deployment, production support, and platform governance.

- Ability to analyze marketing performance and establish campaign reporting and optimization practices.

Preferred / Good-to-Have Skills:

- Oracle CX Sales Cloud or Oracle Fusion Sales.

- Salesforce CRM and marketing automation integrations.

- Oracle Unity Customer Data Platform (CDP).

- Marketing analytics, BI dashboards, and campaign KPI optimization.

- Email deliverability, consent management, and data privacy compliance.

- Agile delivery methodologies.

- Oracle Eloqua certification.

Key Competencies :

- Oracle Eloqua campaign and program management

- Marketing automation architecture and implementation

- Segmentation, lead scoring, and customer journey design

- CRM, CDP, and third-party integrations

- Marketing analytics and campaign optimization

- Data quality and synchronization

- Platform governance and operational support

- Cross-functional stakeholder management