Key Responsibilities :

- Design and implement end-to-end customer journeys using Journey Builder.

- Develop and maintain complex automations within Automation Studio and manage email campaigns in Email Studio.

- Utilize Contact Builder and Content Builder to manage subscriber data and create engaging, personalized marketing assets.

- Execute sophisticated audience segmentation and builder strategies to ensure targeted communication.

- Manage Data Extensions and develop personalized content using AMPscript.

- Write advanced SQL queries for robust data extraction, transformation, and segmentation.

- Develop responsive email templates using HTML and CSS.

- Integrate Marketing Cloud with external systems via REST and SOAP APIs, and ensure seamless integration with Salesforce Sales Cloud.

Required Skills :

- Expertise in Salesforce Marketing Cloud Engagement and overall platform architecture.

- Strong proficiency in subscriber management, contact keys, and establishing complex data relationships.

- In-depth knowledge of email deliverability best practices.

- Comprehensive understanding of global compliance standards including CAN-SPAM and GDPR.

Qualifications & Experience :

- 6-8 years of professional experience in Salesforce Marketing Cloud development.

- Proven track record of delivering personalized, data-driven marketing campaigns.

- Notice Period : Immediate joiners preferred.