Happiest Minds Technologies - Technical Manager - Salesforce Data Cloud

Experience : 8 to 12 years

Job Description :

- Lead design and delivery of Salesforce Marketing Cloud, Data Cloud, and Personalization solutions.

- Own end-to-end architecture covering customer data, segmentation, and multi-channel engagement.

- Drive real-time personalization use cases using Marketing Cloud Personalization (Interaction Studio).

- Design and build integrations with CRM, web/mobile apps, and external systems using APIs and middleware.

- Develop and oversee solutions using AMPscript, SSJS, SQL, and Journey Builder / Automation Studio.

- Ensure seamless data flow between Data Cloud, Personalization & Marketing Cloud.

- Act as technical lead, guiding team, reviewing design/code, and ensuring best practices.

- Collaborate with business stakeholders to translate requirements into scalable solutions.

- Ensure performance, governance, and data quality across all implementations.

Good to have skills :

- Knowledge to implement and manage Salesforce Data Cloud (data ingestion, identity resolution, unified profiles, audience activation).