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Ferns N Petals - Product Designer - Prototyping Tools

Posted on: 18/12/2025

Job Description

Description :

About the Role :

We are looking for an experienced Product Designer with strong expertise in e-commerce user journeysespecially in checkout and post-order experiences.

You will be responsible for designing intuitive, seamless, and high-converting experiences across the entire shopping funnel, from discovery to order fulfilment and loyalty.

Key Responsibilities :

User Experience & Interface Design :

Own the shopping and post-shopping funnel :

- Cart & Checkout

- Coupons & Offers

- Delivery & Address Management

- Payments

- Order Confirmation

- Order Tracking

- Cancellations, Returns & Refunds

- Loyalty, Memberships, Notification Centre & Overall Loyalty Experience

Research & Insights :

- Conduct user research, usability testing, and competitive benchmarking for e-commerce experiences.

- Translate customer pain points and business insights into product improvements.

Design Systems & Prototyping :

- Create wireframes, UI designs, prototypes, and interaction flows in Figma.

- Contribute to the design system ensuring consistency across web and app.

Collaboration & Cross-Functional Alignment :

- Partner with Product, Engineering, Growth, Marketing, and Business teams to define requirements and deliver high-quality experiences.

- Ensure accurate design implementation and continuous iteration post-release.

Data-Driven Design :

- Use analytics, experimentation, heatmaps, funnel data, and A/B testing to refine the shopping and checkout experience.

- Iterate rapidly based on performance insights and user feedback.

Requirements :

- Minimum 2 years of hands-on experience designing e-commerce experiences (web/app).

- Proven experience designing checkout and post-order journeys (MUST HAVE).

- Total 25+ years of experience in Product Design, UX/UI, or Interaction Design.

- Strong portfolio showcasing end-to-end design work for consumer-facing digital products.

- Proficiency in Figma and modern prototyping tools.

- Deep understanding of UX principles, user-centered design, and conversion-driven design patterns.

- Ability to simplify complex journeys into intuitive experiences.

- Strong collaboration and communication skills.

Nice to Have :

- Experience with personalization, recommendations, loyalty programs, or subscription models.

- Background in high-growth D2C or marketplace businesses.


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