Job Description :

Role Overview :

We are looking for a highly analytical and strategic thinker to join our team as a Senior Analyst Digital Product & Marketing Analytics. This role will own analytics for complex digital products, customer journeys, and marketing initiatives, driving high-impact insights that shape product strategy, optimize customer experience, and enable long-term business growth. The ideal candidate brings strong problem-solving rigor, attention to detail, and the ability to translate complex data and AI-driven insights into compelling narratives that influence senior stakeholders.

What your main responsibilities are :

Strategic Analytics & Insight Generation :

- Lead measurement strategy across product and marketing initiatives, defining KPIs aligned to business objectives. Ensure high standards of data quality, governance, and analytical rigor.

- Identify long-term trends in user behavior, funnel performance, and business outcomes.

- Develop scalable dashboards and reporting solutions to enable self-serve analytics.

- Apply structured problem-solving and root cause analysis to uncover key drivers of performance.

Data Science & Decision Support :

- Build predictive models, opportunity sizing frameworks, and growth models to support strategic planning and operational decision-making.

- Conduct scenario analysis and simulations to inform investment decisions and roadmap prioritization.

- Design and evaluate experiments (A/B testing, cohort analysis) to drive product and marketing optimization.

- Translate data into actionable recommendations that influence product strategy and marketing effectiveness.

- Leverage AI/ML models and outputs to optimize marketing investments, customer targeting, and product experiences.

Stakeholder Influence & Storytelling :

- Partner closely with Product, Marketing, Engineering, and Business teams to align on goals and priorities.

- Bring structure to ambiguity and elevate the organizations ability to reason with data.

- Communicate insights through high-impact presentations and executive-ready storytelling.

- Influence decision-making by connecting data and AI insights with business context and strategic objectives.

What we are looking for :

Required Qualifications :

- 6-8+ years of experience in digital analytics, product analytics, marketing analytics, or related roles.

- Strong understanding of digital KPIs (conversion, engagement, retention, CSAT, revenue metrics).

- Identify long-term trends in user behavior, funnel performance, and business outcomes.

- Design and evaluate experiments (A/B testing, cohort analysis) to drive product and marketing optimization.

- Proficiency in data tools (SQL, Python), Digital analytics tools (adobe analytics, Target, Launch) and visualization platforms (Tableau, Power BI, Looker).