Key Skills with Levels :

- 8+ years of hands-on experience with Adobe Target (Target Standard/Premium), including audience setup, activity configuration, and A4T

- Working knowledge of Adobe Launch / Experience Platform Tags (rules, data elements, extensions)

- Familiarity with Adobe Analytics (props/eVars, segments) as it relates to test measurement

- Comfortable reading/writing basic HTML, CSS, and JavaScript for code-based activities and troubleshooting

- Experience simplifying or documenting technical workflows for non-technical stakeholders

- Strong communication skills - able to explain targeting/setup logic to program managers and business stakeholders alike

- Experience with Adobe Experience Platform (AEP) segments and Real-Time CDP

- Exposure to Quantum Metric or similar QA/heatmap tools (good to have)

- Prior experience supporting large-scale e-commerce or telecom digital experimentation programs

- Understanding of agentic/AI-assisted QA or automation workflows (e.g., Playwright-based validation)

Nature of Job : Individual Contributor

Shift : EMEA/US

Educational Background : BE or B.Tech or Masters or Graduate In Computer Science

Experience Required : 8+ years of hands-on experience with Adobe Target (Target Standard/Premium), including audience setup, activity configuration, and A4T

Job Description :

Solutioning & Technical Design :

- Translate test hypotheses and business requirements into feasible Adobe Target solutions (A/B, XT, Auto-Target/Automated Personalization)

- Recommend the right activity type, targeting approach, and implementation method (VEC vs. form-based vs. code-based) based on complexity and timelines

- Troubleshoot Target activity issues - flicker, QA mismatches, targeting conflicts, mbox/at.js loading issues

Audience & Segmentation :

- Build and maintain reusable audience definitions in Target and Adobe Experience Platform / Analytics

- Advise teams on audience logic (rule-based, profile-based, AEP segment-based) to ensure accurate targeting and measurement

- Identify opportunities to consolidate or template audiences to reduce duplicate setup work across tests

Adobe Launch (Tags) Management :

- Configure and maintain rules, data elements, and extensions in Adobe Launch to support Target activities and A4T (Analytics for Target) integration

- Ensure clean, well-documented tag setups that don't create downstream conflicts for future tests

- Support debugging of data layer / beacon issues tied to test implementation

Process Improvement :

- Identify friction points in the current test build-to-launch workflow and propose simplified, repeatable processes or templates

- Create/maintain setup documentation, checklists, and QA protocols so activity builds are faster and less error-prone

- Partner with Program/Scrum leads to reduce turnaround time (TAT) on test builds

Collaboration & QA :

- Work with Analysts to validate targeting logic and measurement plans before launch

- Partner with QA to ensure activities render correctly across devices/browsers and pass beacon validation

- Support sprint planning by scoping technical effort and flagging setup risks early