Key Responsibilities :

- Define and own the solution architecture and technical roadmap for Braze migration

- Assess current SFMC data architecture and design migration strategy to Braze

- Design data architecture including ETL pipelines, schema, events, and attributes

- Establish and optimize customer data flows (real-time and batch)

- Develop segmentation strategies for personalized marketing use cases

- Lead integrations with existing MarTech stack (AEM, GCP, analytics platforms, and other MarTech tools)

- Design and oversee REST API integrations and data exchange frameworks

- Evaluate replication of SFMC capabilities in Braze and propose alternatives where needed

- Collaborate with cross-functional teams across APAC, Middle East and Emerging Markets and provide scalable technical solutions

Core Requirements :

- 10+ years of experience in Solution Architecture / MarTech domain

- Strong hands-on expertise in Braze and Salesforce Marketing Cloud (SFMC)

- Deep knowledge of data modeling (ETL, pipelines, schema design, events, attributes, data types)

- Experience designing customer data flows and segmentation frameworks

- Hands-on experience with MarTech integrations (AEM, GCP, analytics platforms)

- Strong proficiency in REST APIs and system integrations

- Proven ability to design scalable, enterprise-grade architectures

- Ability to translate business needs into technical solutions