Role : Senior Adobe Analytics & Adobe Target Specialist

Job Description :

Location : Remote (Must overlap with PST time zone until at least 12:00 PM PST)

Experience : 7+ Years

Role Summary :

- We are seeking a high-caliber Adobe Experience Cloud Specialist to join our IT Digital Team, specifically supporting our Marketing, Data Security, and Cybersecurity business units.

- This is a critical role for a seasoned expert who can navigate the complexities of a security-conscious environment while maximizing the power of the Adobe suite.

- You will act as the technical architect and "boots-on-the-ground" developer, responsible for auditing our current implementation, identifying data leakage or compliance risks, and executing a roadmap for optimization.

- You must be comfortable working independently and making high-stakes technical recommendations.

Key Responsibilities :

1. Strategic Audit & Optimization

- Current State Review: Perform a comprehensive audit of existing Adobe Analytics (SDR, variables, processing rules) and Adobe Target activities.

- Optimization Roadmap: Identify "technical debt" in the current tagging structure and provide a prioritized plan to improve data fidelity and site performance.

- Security & Compliance: Configure and maintain cookie consent workflows, tag firing rules, and opt-in/opt-out logic within Adobe Analytics and Adobe Target to align with GDPR, CCPA/CPRA, and ePrivacy requirements, including integration with the company's CMP

- Conduct periodic privacy audits of Adobe implementations to identify consent drift, unauthorized data collection, or misfiring tags, and collaborate with legal/privacy teams on compliant approaches to analytics tracking and personalization

2. Technical Implementation & Development :

- Adobe Target Dev: Act as the primary developer for Target. This includes writing custom JavaScript, CSS, and HTML to execute complex A/B tests and personalization experiences that the Visual Experience Composer (VEC) cannot handle.

- Tag Management: Manage the end-to-end deployment of tags via Adobe Launch (AEP Data Collection), ensuring minimal impact on page load speeds.

- Server-Side Tracking: Explore and implement server-side tracking (AEP Web SDK) to bypass browser restrictions and enhance security.

3. Data Governance & Security :

- Documentation: Maintain the Solution Design Reference (SDR) and technical playbooks to ensure "Zero Trust" principles are applied to marketing data.

- Implement and manage Adobe Analytics Data Governance labels (DULE), IP obfuscation, data retention settings, and cookie/tracking technology inventories to support data minimization and privacy compliance obligations

Required Technical Skills & Qualifications :

- 7+ Years of Experience: Proven track record in digital analytics and optimization, specifically within large-scale IT or Security-focused organizations.

- Adobe Expert: Mastery of Adobe Analytics (Analysis Workspace, Report Builder) and Adobe Target (Premium features, Recommendations, Automated Personalization).

- Frontend Development: Expert-level JavaScript (ES6+) is non-negotiable. You must be able to code your own solutions within the Adobe stack.

- Independence: Ability to take a business problem and turn it into a technical solution with minimal supervision.

- Communication: Ability to explain complex data privacy risks (like "data selling" or "pixel scraping") to non-technical marketing stakeholders.

Experience with Security Standards :

Given our domain in Security, the ideal candidate will have experience with :

- Content Security Policy (CSP) management.

- Privacy-first tracking (Cookieless environments).

- Working within IT Change Management (Jira/ServiceNow) to ensure all pixel changes are vetted by InfoSec.

Preferred Qualifications :

- Must Have Adobe Certified Expert (ACE) - Analytics Architect or Target Developer.

- Nice to Have Experience in the Cybersecurity or Fintech industry.

- Familiarity with the Adobe Experience Platform (AEP) and Web SDK.

Skills : Senior Adobe Analytics & Target Specialist

Specialization : Any Specialization