Description :

We are seeking a highly motivated and skilled Business Analytics Intermediate Analyst with a specialized focus on Sales and Marketing analytics. The ideal candidate will be instrumental in transforming complex data into actionable insights, driving strategic decision-making, and optimizing our sales and marketing efforts. This role requires a strong analytical mindset, proficiency in various analytical techniques, and excellent communication skills to articulate findings to diverse stakeholders.

Responsibilities :

- Utilize Python, Pyspark, and SQL to extract, manipulate, and analyze large datasets, to deliver on sales and marketing opportunities and track performance.

- Apply strong logical reasoning and problem-solving skills to address complex business challenges within the sales and marketing domain.

- Identify significant trends, patterns, and anomalies within sales and marketing data to uncover opportunities and risks.

- Conduct in-depth analyses using a variety of analytical methods, including hypothesis testing, customer/market segmentation, time series forecasting, and test vs. control comparisons.

- Develop clear, concise, and impactful presentations using MS Excel and PowerPoint to communicate analytical findings and recommendations to business leaders.

- Collaborate with sales and marketing teams to understand their analytical needs and deliver insights that support their strategic goals.

- Contribute to the continuous improvement of analytical methodologies and data reporting processes.

Qualifications :

Must Have :

- Technical Proficiency : Strong expertise in Python, Pyspark, and SQL for data analysis and manipulation.

- Data Presentation : Proficient in MS Excel and PowerPoint for data visualization, reporting, and presentation.

- Analytical Acumen : Demonstrated strong logical reasoning and problem-solving ability.

- Pattern Recognition : Proven proficiency in identifying trends and patterns within data.

- Communication : Strong written and verbal communication skills, with the ability to convey complex analytical concepts clearly to non-technical audiences.

- Analytical Methods : Extensive experience across different analytical methods, including hypothesis testing, segmentation, time series forecasting, and test vs. control comparison.

- Domain Expertise : Direct experience in Sales & Marketing analytics and campaign management.