Key Responsibilities :

- Own end-to-end product design from discovery, user research and problem definition to launch, optimisation and iteration.

- Design and optimise consumer-facing B2C experiences across onboarding, discovery, conversion, engagement and retention.

- Understand consumer behaviour, user pain points and customer journeys and translate insights into effective product experiences.

- Partner with Product, Engineering, Business and senior stakeholders to define problems and drive design decisions.

- Use product metrics, analytics, user feedback and usability testing to improve product experiences and outcomes.

- Lead, mentor and guide designers through design reviews, feedback and problem-solving.

- Build and maintain scalable design systems across products.

- Leverage AI tools and AI-powered workflows for research, ideation, prototyping and execution.

Must-Have Requirements :

- 4 - 8 years of Product Design experience.

- Minimum 1.5 years of hands-on B2C product experience is mandatory.

- Proven experience owning B2C products end-to-end, from concept to launch and optimisation.

- Strong understanding of consumer behaviour, customer journeys, conversion, engagement and retention.

- Strong expertise in UX, UI, interaction design, prototyping and design systems.

- Hands-on AI tool experience is mandatory.

- Hands-on Framer experience is mandatory.

- Experience in team leadership and mentoring.

- Excellent communication, presentation and stakeholder management skills.

- Strong product thinking and data-driven approach to design decisions.

- Proficiency in Figma and Framer.

- Strong portfolio showcasing end-to-end B2C product case studies and measurable impact.